3 Steps To Craft A Marketing And Sales Strategy For Your SaaS Startup
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3 Steps To Craft A Marketing And Sales Strategy For Your SaaS Startup

Marketing specialist at Getuplead
It is a huge task for any company to create a strong and successful marketing strategy - this is also true for marketing a SaaS product. A startup will always face the question of how they want to initiate a marketing plan that does enough justice to the software. You’ve most likely asked yourself the same question. This step is inevitable regardless of whether the startup is launching its first SaaS or is well-versed in software development.

It is common knowledge that building a startup is not easy. New challenges will come up every day from different angles, and using a tackle marketing strategy alongside your growing to-do list will only add to your busy schedule.

3 Steps To Craft A Marketing And Sales Strategy For Your SaaS Startup

Furthermore, according to https://getuplead.com/, a SaaS product’s marketing is different from other marketing approaches. Since it is not a physical product, how do you market it? With this in mind, fine-tuning your marketing knowledge for success in the SaaS realm is quite tricky.

Fortunately, this article discusses essential tips and tricks for propelling a business from the startup stage till it is successful.

Step 1.    Developing a Stellar SaaS

The first step towards success is developing a stellar SaaS product. Spending extra time and effort on marketing campaigns cannot compensate for a poor SaaS product. It is essential for successful long-term marketing to offer software that works seamlessly and meets and exceeds your customer’s expectations while giving them an overall great customer experience. No one can advocate for your SaaS product more than a happy customer, giving you free marketing.

After ascertaining that you have top-notch software, it is safe to go ahead with the campaign, investing your resources to attract buyers. Apart from having high-quality software, you need a website that accurately demonstrates your SaaS product’s exceptionality. The difference between a customer and a lost opportunity could be your website; your website should be up to par with your SaaS product.

In practical terms, it means optimizing your website for lead conversions, including a call to action, free trials, and free resources that can spark your reader’s curiosity. Afterward, keeping an eye on customers who sign up for your blog or newsletter or recently downloaded your white papers is essential. These customers are leads that should be the target of your marketing campaigns. 

Another important thing to note is that bombarding viewers with chunks of text is not ideal. It is best to handpick a few facts instead of complicating your landing page with a lot of information. The handpicked facts should be exciting, informative, making your audience want more.

Step 2.   Defining Clear Goals

After developing a stellar SaaS product, it is time to settle down and get to work. At this point, you have to define clear goals for your startup. The goals should be relevant and achievable, helping you achieve your startup’s milestones. Having specific goals help you see whether they are being achieved or not.

A framework for goal setting is S.M.A.R.T goals. The goals are specific, measurable, achievable, realistic, and time-bound. An example of a S.M.A.R.T goal is “the company will acquire X clients in the next Y months from the following Z locations.”

Furthermore, the S.M.A.R.T framework helps break down massive and overwhelming goals into digestible chunks; therefore, this helps you see detailed progress towards your milestones and how you can keep pushing the missions forward.

After outlining your specific goals, having a concrete and clear way of measuring how they’re doing is essential. The solution is to link each goal with a key performance indicator (KPI)

You can quantify your startup’s success towards achieving a key business objective using measurable values like KPIs. KPIs show you how well your startup is doing regarding the goals you set.

Apart from KPIs highlighting where a startup does well, they reveal areas with potential opportunity or improvement. Some essential KPIs include Customer Acquisition Cost (CAC), Return on Investment (ROI), Conversion Rate (CR), Customer Lifetime Value (LTV), and website traffic.

Apart from defining your startup’s most important metrics, you must track and monitor them while continuing your marketing efforts.

Step 3.  Utilizing Content Marketing

You can boost the success of your marketing campaign using quality content. Useful, targeted information can help your audience understand more about your startup, and also, deciding if your software is the right solution for them is the priority.

Research shows that customers are 131% likely to buy from a company using effective, informational content. Your words should guide customers through the short sales cycle because software evolves, and customers look for quick solutions.

Reassuring your prospects and providing them with informative, current, and snappy updates makes them want to return for more. Also, clearly articulating how your SaaS can resolve customers’ problems is ideal.


Strategies used for marketing SaaS products are unique. However, their success makes them rewarding. The steps discussed are essential in helping you craft a successful and effective marketing campaign that suits your startup’s audience, software, and resources.