Superior management is the product of attitudes, knowledge and skills that combine to secure an organization’s survival, growth, financial returns and continuous adaptation to changing circumstances. Marketing techniques are also changing rapidly as the world moves into global interdependence. The evolutionary nature of the business climate demands an understanding of how goods and services are channeled to producer-oriented as well as consumer-oriented economies. The B.B.A. program with a concentration in Marketing is designed for those who seek a career in business and value a solid academic and professional business foundation

Identifying and helping produce such attitudes are what this course is about. Our purpose is to prepare the next generation of individuals who will act responsibly, improve quality of life for themselves and others, and serve the communities in which they live and work.

Upon earning this degree, our students would possess a common core of knowledge and skills that enables them to:
1) Display accomplished knowledge of the fundamental principles of essential business functions and administration.
2) Display understanding of the relationship of business to individuals, government, society, and other organizations.
3) Express creative ideas and business models vividly, logically & persuasively in oral, written and presentable communication.
4) Display knowledge of the challenges and opportunities of working effectively with team members coming from diverse backgrounds and cultures.
5) Display comprehension of how ethical/ moral issues & responsibilities affect business decisions, actions and bottom lines.
6) Display the ability to analyze data and information critically, regardless of stage and form.
7) Display the ability to analyze complex, unstructured qualitative and quantitative problems, using appropriate tools and technology.

Author bio:

Keerti Singh is an educator and teaches english and computer science to school students. She also helps students in taking up courses of their choice at various levels of their education. For more info logon to http://www.mgu.edu.in