Satyam Computer Services Limited today unveiled its new brand identity, "Mahindra Satyama". This strategic move paves the way for the emergence of a new brand, which draws from the values of the Mahindra Group and the strength of the Satyam brand. The logo will be adopted from the Mahindra Group.

Speaking on the rebranding initiative, Anand Mahindra, vice-chairman and managing director, Mahindra Group, said, Customer centricity, high standards of corporate governance, unimpeachable ethics form the cornerstones of the Mahindra Group. This rebranding exercise symbolises an amalgamation of the Mahindra Group's values with Satyams fabled expertise, even as it retains that part of Satyam's identity which signifies commitment, purpose and proficiency of the organisation and its people.

Vineet Nayyar, executive vice-chairman, Satyam Board, said while commenting on the new identity, "This is a significant milestone towards the recovery of the company. We are optimistic that this new brand will re-energise the organisation and will be well received by all our stakeholders. With this initiative, we will witness steps by the management to adopt and inculcate the values of performance and customer first, good corporate governance and citizenship, which are drawn from the Mahindra Group. With this synergistic approach, Mahindra Satyam will learn from the best management practices of the Mahindra Group while focusing on nurturing Satyam's innate skills and capabilities."