Absorbent products dominated the incontinence care products market on account of their high usage rates, accounting for over 85% of market revenue in 2012. Furthermore, the advent of technologically advanced products such as continent ileostomy and continent urostomy bags will help the ostomy care products market grow at an accelerated rate and gain market share during the course of the forecast period.

High prevalence of target disease segments coupled with high patient awareness levels and high per capita healthcare expenditure helped the North American market hold the largest market share of over 35% in 2012. However, high growth opportunities available in rapidly growing economies with large target population bases will help the Asia-Pacific incontinence and ostomy care products market grow at the fastest rate.

Further Key findings from the study suggest:

• The global incontinence and ostomy care products market was valued at USD 11,500.0 million in 2012 and is expected to grow at a CAGR of 5.2% from 2013 to 2020
• The incontinence care products market held majority of the market share in 2012 and is expected to maintain its market position throughout the forecast period. In addition, this market will grow at the fastest rate during the forecast period. High usage rates of disposable absorbents in developed economies such as the U.S. and Japan and growing acceptance of these products in emerging economies with high unmet needs such as China and India account for its high growth rate.