Today managing old account is biggest challenge for company as well as for sales guy. Acquiring new client, servicing and delverying the result and making them key account for company is biggest challenge. Sales person go through various hard phases to retaining and making them key account. some of the problem faced by them are:

• Understanding needs and requirement of client because client will alway require best of the best service in given amount and if not able to deliver then chances of loosing client will be there.
• Given resources by company may be satisfy their need sometimes but most of the cases not able to satifies then managing balance is big headache.
• Key issue to be sort out immediately.

How to avoid such situation?

• Alway sell what you have clear all doubts in the mind of client and do not agree just in order to bring client on board.
• Be prompt in your service to the client.
• Try to understand his requirement in and out thoroughly.
• Be transparent to client and company, it will help you manage great balance between both.
• When you are doing some efforts for client you should acknowledge him about the efforts and activities.so end of the day client will not blame you or your services.
• Promise only things which you can deliver.
  
• Try add value to your services by doing various activities for client.

Whenever you acquire some business for company try to convert that account as a key account for company business will automatically come to you.

HAPPY SELLING!