The revenuesharing tussle over all forthcoming releases between film producers anddistributors on one side and multiplex owners on the other seems set tocontinue.

Multiplex owners say they are ready tostrike a deal only on the basis of "performance" of a film otherwisethey would prefer to shut shop.

The exhibitors are now ready to share morethan 50 percent of the ticket revenue depending upon the performance of a film,said a statement Tuesday from ETC channel that organised a discussion forum for both parties on its show"BollywoodBusiness".

"Uniformity in revenue sharing willalmost kill talent. Why would filmmakers invest in making better films if theyknow that a poorly made film will get the same percentage? For films which aregood and do well we are willing to give more than 50 percent, but for anon-performing movie, why should we give it the same terms?," said Amitabh Vardhan of PVR Cinemas.

Added Shravan Shroff from Fame Adlabs:"A flat 50 percent revenue sharing across four weeks and for all films issimply not feasible for us. We don't operate on such margins that we can givethem such a deal... We would rather shut down than agree to thisdeal."

The negotiations over 50-50 revenuerationalisation between the two parties started around February. As a result,the Film and Television Producers Guild of India decided early March not topush any new releases in multiplexes across the country April 3 onwards.

The strike was then postponed to April 4onwards, however, allowing the release of Nagesh Kukunoor's Akshay Kumarstarrer "8X10 Tasveer" April 3. Tushar Dhingra from BIG picturesthough has a different offer to make.

"Unfortunately we are fighting over a shrinking revenue pie. We hadproposed to set up an anti-piracy cell, which could be funded jointly by us andthem... we must work towards increasing the revenue pie. Kill piracy and yourrevenue increases automatically. Our offer, unfortunately, was met withsilence," he said.