Google Jumps Into Organizing Smart Meter Energy Data
It’s not such a big stretch — Google has clearly been eager to moveinto helping manage energy consumption — announcing a partnership withGE for smart grid technology last year — and will be able to use itslong history of developing consumer facing services to streamline theinterface. So how does it work? Google’s PowerMeter will take theenergy consumption information provided by a smart electricity meterand display the energy info on the users iGoogle home page. Yep, onlyresidents with a smart meter will be able to get the most out of thetool — so good thing President Obama is calling for another 40 million smart meters installed using funds from the stimulus program.
We’ve actually been hearing a lot about Google’s energy managementplans over the past few months, largely from startups that are buildingcompetitive products. We’ve heard that Google’s tool is based on a moreopen source model, which could really shake up energy softwaredevelopers that are building more proprietary tools. Incumbent smartmeter companies are already concerned over an emphasison Internet Protocol-based smart meter standards in the stimuluspackage. Google’s tool is free, and its foray into smart meter softwarewill likely just ratchet that up a notch.
But with Google’s history of organizing the world’s information, howcould it resist the most important data of our time — energy data,which through smart organization could be used to help fight climatechange? And as opposed to its $45 million investments in otherenergy-related startups and its plug-in vehicle project, energy datamanagement could actually be one of the only places where Google plansto generate revenues. Schmidt said during a speech last year that thereis an internal debate going on at the company as to how much of itsenergy initiatives will turn into real revenues, but that, “[T]o thedegree that we can be in the information businesses or communicationsbusinesses about energy and its impact on the world, we are clearlygoing to be there.”
Schmidt went on to say: “It seems obvious to me that if you give[energy] information to end users they behave smartly . . . So we areworking on that.” As Google said in its web preview of PowerMeter:
Google believes consumers have a right to detailedinformation about their home energy use. After all, real-time energyinformation helps people make smarter choices so they can save energyand money. Studies show that people save 5-15% of their energy costswhen they have access to information about their energy consumption.
Ultimately PowerMeter could be the most important contribution Google makes to fighting climate change.
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