IIMs invite PSUs
Well, well, well. Who would have thought this
was possible? The top recruiters at the IIMs have turned out to be PSUs. I had
to pinch myself in disbelief when I read that Union Bank of India had made 18
offers at IIMA, followed by Bank of Baroda, IOC and BPCL. PSUs hired a total of
41 students out of 235 candidates at IIMA. The public sector banks have
substituted for the high-profile investment banks with their fancy offers.
What does this mean? Well, it's clearly not a trend. Those who
were set on banking and finance careers would not have had other options. And
public sector banks do provide a good training ground. So, most of the grads
will take up these jobs and wait for the glamorous part of the market to open
up. Mind you, at the kind of levels of which PSUs are willing to take IIM
grads, the starting packages would not be unattractive.
The challenge for PSUs is not getting IIM grads in. It's keeping
them for a while. Maybe they cannot keep them for a lifetime. But there should
be a clearly thought strategy to get the best out of them in, say, three to
five years. One way is, of course, putting them in positions where skills in
PSUs are most lacking. The other is using them as change agents to bring about
a cultural change in the organization- to give public sector employees a sense
of how young execs from the best schools think and act.
PSUs need not have a huge complex about attrition among IIM
recruits. It happens to the best of institutions these days. Firm loyalty is passe. The trick is to make sure that such attrition is consistent
with the business model- IIM recruits should not be money down the drain.
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