Consider IKEA, an example, slightly different but befitting. Instead of having a sales associate trail the customers around the store, it uses “do it themselves” ‘strategy’ or self service. IKEA displays everything in a room like setting, so that the customer does not have to hire a decorator to help them imagine how the suite would suit their homes. The goal underlined above is cost-focus. However, the store offers in-store child care and extended hours to name a few. These services are uniquely aligned with the needs of its young, not very wealthy customers who are likely to have children, but no nanny. Thus, the values have also been attached.

Looking at the definition of synergy which is working together of two entities to produce a result greater than the individual efforts summed together, let’s imagine the brook. When she flows through the dissimilar land forms, what she actually develops is a strategy. Values are the salts and the minerals she carries; come what may, these are inseparable! Goal is the very obvious bigger river or the sea she intends to meet. Keeping the values intact to achieve the goals, the brook germinates a plan of her action, a strategy: how to flow.

I have built my goals, nurtured them with the foresight and placed them high. I have developed my ways to reach those goals, into the backdrop against which I aspire to touch the goals. In a way, I am certain; I have set my goals and have adequate values to support the journey.

To drive the values and goals towards each other as much as to converge towards the point where they start to move ahead together towards perfect strategy, one needs the cue. The other way round too, when I talk about goals independently, the helping institution itself would be one of the intermediate goals for the greater goal.

Choosing the institution for strategy is best identified as marrying goals to values which would otherwise rust: for the most righteous goal setting, applying the best of values, thus building a strategy towards achieving them.