The International School of Businesss and Media (ISB&M), Pune a leading B-school spearheaded by Dr. Pramod Kumar, President ISB&M organized their Annual Media Conference Media Pulse 08’. It was held on the 20th December 2008 at the ISB&M new campus, Pashan Sus Road.

The event was inaugurated by the traditional lighting of the lamp in the presence of the Chief Guest Mr. Sabbas Joseph, Director, Wiz craft, Keynote speaker, Mr. Ashutosh, Managing Editor, IBN7 and Dr. P K De, Director ISB&M.

The theme for the Media Pulse 08’ was “The Road Ahead -Changes, Challenges and Choices.” The Theme signifies- the present scenario of the media industry that is going through a phase of transformation.

This is an annual seminar hosted by ISB&M to discuss and debate about the various issues plaguing the media industry. It provides a platform to all media professionals to come ahead and express their thoughts and ideas for the industry and also provides a great learning experience.

Apart from a networking opportunity this conference provided valuable exposure to the Media community at large, to prepare for the future challenges and develop an aptitude for applying innovative methods to improve Media standard in India both from strategic and ethical aspects.

Speaking on the occasion Dr Pramod Kumar, President, ISB&M said, “We aim to provide a platform for experts and pioneers in the field of Media to share their knowledge, experience and ideas. Inspired by the growing success and popularity of Media in the past year, we decided to incorporate the academia in the event, thereby providing a larger scope of networking and knowledge sharing.”

Dr. P K De, Director ISB&M commented, “In a fast changing world the need to remain contemporary is a necessity. We provide you with this golden opportunity to review relearn and research the latest media tools and practices”.

The following Session Themes were held in the one-day seminar:

• Social Media: High Return of Interest But How Return of Investment?
• Ratings: Is It The Be All And End All?
• Digital: An All New World.
• Shelf life of movies: Who gains some, who loses some?
• People’s Industry-People’s Dilemma: Enticing and retaining the current talent pool
• Out of Home advertising: New kid on the block.

The speakers present at the conference were:

Sr.NO: NAME OF THE CORPORATE COMPANY NAME DESIGNATION
1. Mr. Kranti Kanade Film (Mahek) Director
2. Mr. Ashutosh IBN 7 Managing Editor
3. Mr. Shishir Joshi Mid - Day Group Editorial Director
4. Mr. Anil Nair Law n Kenneth President
5. Mr. Sudarshan Banerjee Genesis Advertising Pvt. Ltd. CEO
6. Mr. Sandeep Dahiya Viacom TV 18 Corporate Communication Head
7. Mr. SumeeChatterjee  Pickle Advertising President
8. Ms Sangeeta Sood Discovery Communications  Associate Director , Research
9. Mr. Tamal Bandopadhyaya  Mint Mumbai Bureau Chief
10. Mr. Naval Ahuja Exchange 4 Media Co- Founder & Director
11. Ms. Alexandar De Grunwald Free Lancer Consultant and lecturer in film production mgt
12. Mr. Shashi Sinha Laqshya Media AVP
13. Mr. Karl Gomes Rediffussion  National Creative Director(Digital)
14. Mr. L.V Krishnan TAM India CEO
15. Mr.Akash Khurana Nimbus Communications  CEO
16. Rajeev Dubey Business World Deputy Editor
17. Mr. Sabbas Joseph Wiz craft Director
18. Ms Rashmi Bansal JAMMAG  Editor in Chief and CEO
19. Mr. Nitin Mantri Avian Media CEO
20. Mr. Ashwani Singla Genesis Burson Marstellar CEO