On Facebook, a business page is the best tool for any seller, whether you are an SME, corporation, or consultant. With your Facebook business page, you can do a combination of organic posts and also utilise paid advertising. This network launched in 2004, and since then it has continued to increase active users. It is the most popular social media platform, and people from all over the world are members of Facebook.

Why is Facebook so essential to marketers?

Facebook is a very useful network for marketers who want to reach out to a large number of people for social selling as part of their wider marketing strategy.  According to the reports, by 2018, Facebook had more than 2 billion active users per month. There were also over 60 million business pages. This has been rising since. The numbers are staggering, and it makes Facebook an outstanding and alluring digital marketing platform for all businesses out there.

Another feature of Facebook is the capacity to provide mutual interaction and communication to develop relationships with a large number of potential customers. Facebook allows businesses to associate with a large number of people more frequently than the business would be able to reach through emails, phone calls, or meetings. This is the power of Facebook marketing in 2021.

Setting up your Facebook business page:

Now, we’re going to go through how you can create a business page on Facebook. It’s important not to create a personal profile for your brand. Instead, create a business page to get all the advantages, such as paid ads and analytics.  Once done, you can create a Facebook Business Manager account to manage and organise all your FB advertising and marketing activities from a central location.

To create a Facebook business page, log in to your Facebook account and go to the pages option. You should be able to see this on the left hand side. Now, follow the steps to create your business page.

Complete your Page information:

To obtain the most out of your Facebook business page, complete every section of your profile. Add a username located under the “manage page” option and then edit the page info accordingly. The username can be up to 50 characters long.

The next step is to modify your business page using one of their templates. A range of possibilities helps businesses display content to match their business requirements, and adding the most vital content and information for your business is significant. Once done, you’re ready to start posting content, and/or creating Facebook Ads.

Conclusion:

Facebook pages are the access for companies to market their products or services on Facebook, and ultimately, reach out to their potential customers. A Facebook page is a public existence similar to a personal profile that allows users to “like” the brand, business, cause, celebrity, or organisation. Facebook users get content updates on their News Feed page from their friends, but also from pages they’ve liked. This can help businesses to increase brand awareness. You can also do other things once you have a business page, such as organise and track ads, chat with users who are looking for customer service, and gather detailed insights of your audience.