As of this time, videos offer the fastest and shortest way to consume information. This is why video marketing is gaining popularity among internet marketers these days. It's easy to do, doesn't cost too much and the rewards can go unexpectedly high. For instance, a video that goes viral on YouTube can easily double and triple a business' worth and profits. Video marketing is therefore one activity that you should be doing if you are running an internet or online business.

Here are a few tips on how to get the most out of your video marketing efforts:

1) As long as you have the budget for it, make sure to invest in cameras, camera accessories, software and video-editing tools that enable you to create the highest quality videos as possible. You have to strive for perfection. You are competing with millions of other video makers out there so grab at all the advantages that you can have over them. People would rather watch a high-definition video than a grainy one. People would rather watch a video with an excellent sound than one that is riddled with static and unnecessary noise.

2) Learn how to distribute your videos to as many venues as possible. Don't get contented with YouTube. There are dozens of other free video sharing sites out there that you can use. It can take a lot of time submitting to them all but it's all worth it.

3) Have a sense of humor. Being funny works. Being funny sells. If you are to look into the videos that have gone viral in the past, majority of them are funny videos. So be funny. Don't try too hard though or it will backfire.

Video is the fastest growing type of content on the internet. The fact that YouTube is one of the most popular website on the World Wide Web is proof to this.