The basic knowledge of consumer behaviour in India is quite diffrent from other countries of the world that is why most of the retail chains in India are showing negative financial results. Why we need to take care of the Indian consumer? What are their needs? Why they should purchase from your retail chain? Who are your competitiors? What are the display needs of conusmer? You have to think in consumer way while giving 100% attention to their needs and requirements. Amend the needs as consumer wants. That is the mantra of current retail market.

The market mix has a big variation. Right from the corner small khoka to super stores, Every one wants the sale. But treat consumer as common retailer treat is generation old customers. Win over there heart and try to convert window shoping into actual sale. Offer them the best, don't expect that they will go in for those products blindly. Train your staff with total dedication for consumer. ULTIMATELY, ANY CONSUMER WHO VISITED YOUR OUTLET AND PURCHASED ANY PRODUCT - THAT WAS THE ONLY REASON OF OPENING AN OUTLET.