TikTok seems to be all around us. If you haven’t heard of TikTok, you have probably been living under a rock. It is all the rage and rightly so! If you don’t know as yet, it is the world’s leading destination for short-form mobile videos. While similar apps have come and gone, this one has seemed to stick. A recent article published by SocialMedia, reiterates this sentiment claiming that TikTok will be more than just a 'passing fad'. Another article hails TikTok for its 'dedication to short video', mentioning that in a world of short attention spans, it is comforting to know that what you are about to watch will eat up no more than 30 seconds of your day.

In fact, TikTok has quickly found its way into the heart of millions. In less than two years of being founded, the app unseated Instagram, YouTube and Snapchat as the top free app in the Apple Store in November 2018. Recently, The New York Times also praised TikTok as ‘the only truly pleasant social network in existence’, given its ad-free and news-free interface and the Verge called it the ‘joyful, spiritual successor to Vine’.

In a testament to its popularity, in 2018, TikTok was also selected as one of Google Play's best apps of 2018 in the 'most entertaining' category in India and other countries including Australia, Brazil, Canada, France, Germany, Hong Kong, Indonesia, Japan, Korea, Mexico, Russia, Taiwan, Thailand, Turkey, UK, and US. It was also named 'Best App' in Indonesia in the same year.

So, what makes TikTok truly unique? TikTok gives everyone including millennials a platform to unleash and share their creativity with the world. Much in line with TikTok’s mission, it allows everyone to capture and present the world’s creativity, knowledge, and moments that matter in everyday life, while empowering everyone to be a content creator from their smartphones.

If you want to dance, sing, action, show off any kind of skills, it’s the one platform for anything to do with talent. Through the app, users create and post short videos, they use a vast array of filters, special effects, gestures, stickers and features at their disposal, including a library of music to supplement their videos to make some of the most innovative or funny videos you’ve ever seen. All you really need is passion, a smartphone and a data plan and you can showcase your creativity and share it with other TikTok users sitting anywhere in the world and be a part of their community.

TikTok’s community is another reason it has become extremely popular. It has been able to build an engaging community unlike any other platform that is inviting and encouraging for creative expressions while bringing together people from all corners of the world. That’s really the essence of TikTok and why it has been able to create a community in over 150 countries across 75 languages. If you look at some of the videos, they are truly inspiring. With unique and fun challenges from the popular 1 Million Audition to locally relevant challenges like the #DiwaliChallenge and its ability to continuously evolve itself by adding new features, stickers and gestures to keep its users engaged is why TikTok is really here to stay.