What better way to understand the growing pains of a small to mid cap companies in this otherwise short sighted competitive markets. SIS came from the same rank of problems facing the same expectations and a very similar ambition. We understand it as we know it.

Conventional wisdom is Social Media Marketing is for large cap companies with huge chest of funds. Conventional wisdom also says small and mid cap companies can and only need a strong Search Engine optimization initiative. WRONG!!! Every company in all verticals.

Can implement a strong social marketing with an aggressive engine optimization. Every entrepreneur needs to know how to “MANAGE THEIR EXPECTATIONS”….

As they say every orientation starts from home, so does a strategy. Every owner needs to know their product, its targeted audience and their behavioral patterns. This lets them customize the products and its salability both conventionally or thru online mediums. This helps them or their social media solution providers to identify “true” audience and “push” the product to them and “pull” the audience back in for future engagements. “Knowing your product” helps in gauging the pulse of the targeted audience. Ability of create a value around the product to make the audience feel that they are getting a “bang for their buck”. Providing the best value based presentation of the products to its base.

A push strategy is needed to flush out the concept, content or information about the product into the general stream. This helps in creating a forum, a gathering or at best a community that will be now informed about your product or services. This base has multipurpose use from a futuristic standpoint of just not sales but also product enhancements and upgrades.

The feedback works as a perfect tool to tweak the dynamics of the products or services to the taste of its audience. This strategy also enables to announce any event based initiatives that would enhance the value of the products and its sales. Initiatives that can also be detoured onto other social media platform like the Facebooks and Twitters.

A pull strategy is strong, continuous and consistent flow of contents, data or information of the company, product or its personnel to keep the buzz out there and force search engines to recognize ones presence out there in the information super highway just by sheer persistence. VERY IMPORTANT!!! Thus you hear the Search Engine optimization professional plead always to keep a continuous flow of these contents on a regular intervals. This leads to increased pull of traffic onto your sites, platforms and dialogues.

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