You may analyse the connection also otherwise when you look at developing countries like India, Brazil, China, Poland, and Russia.

And the contrast becomes even sharper when one analyse the underdeveloped countries like Afghanistan, Kenya, Ethiopia, etc.

This has got to do with the priorities governments of developed, developing, and under-developed countries have. While developed countries have the wherewithal to invest in breakthrough technology and focus on long-term returns and higher revenues, the under-developed and developing economies do not possess such privileges as neither have they the necessary funds to invest in long-run researchs and launch expensive marketing campaigns, nor do they have the sizeable consumer mass that can justify such investments.

Thus meeting shorter-term objectives become more important. Now we can possibly correlate the situation we have in India. We lag in many Sports at global level, especially those that are played across the globe, viz., Tennis, Soccer, and Basketball. And if one can well see, these sports need great finances as the players cost high and the brand endorsements also run into very high figures.

Only a small population in India is turning into potential consumers of Lifestyle oriented products and services, and the growth though as analysts say is very encouraging, one must understand that the base is extremely small to even talk of any comparisons.

Finally talking of marketing efforts by various enterprises in different segments of industries, one can possibly see that barring few long-haul companies, the effort is mainly to achieve short-term selling gains and make average profits.

Possibly we can collectively make better efforts to inspire and encourage the 350million young population to indulge themselves in various sports and fitness activities to give an impetus to the market that Lifestyle product and service providers cater to.