Customer retention is very important aspect when it comes to business. It is a profitable strategy for each and every business in today's business world. This is especially true when you remember that 80% of your sales come from 20% of your customer and clients

The retail sector has concentrate more on this because retail business can’t develop with in a short period of time. It will take time to establish the business and make profitable. For eg: if your going to take mobile/service in small mobile store which is near by your home and ask retailer about mobile phone with network and call costing facilities . Most of the retailers will give information about all products. There we can see, how the retailer creating relationship with each customer. Normally, the retailers are used to give cost reduction from actual price and better service for the product.

If it comes to regular customer- services like recharging mobile, internet usage in particular store definitely the retailer will help when it’s necessary for you. So the customer retaining very important for retail business. Now, let’s have small discussion about what customer expecting from retailer? And what retailers thinking about to retain the customer?

The following the strategies can make better result in retail business,

• Membership cards and programs that entitle your customers to special offers, discounts, or preferential treatment.
• Welcome, acknowledgement, sales recognition, thank you statements.
• After sales satisfaction and complaint inquiries and surveys.
• Event oriented communications in which the customer is genuinely interested.
• Enhanced and empowered customer, after sales, and technical support.

The above strategies are very normal strategies which are offered by most of the retailers. I am expecting the views for this topic. Give your valuable Comments in the view of researcher/consumers/investors/retailers. We can share the strategies which can change the business trend in retail sector.