Japanese two-wheeler maker Yamaha plans to foray into the Indian automatic scooter market in three years.

"India has a 1.2 million units a year scooter market, so it has a huge potential. We have plans to enter the scooter segment in another three years or so," said Yamaha Motor India CEO Yukimine Tsuji. The company also intends to increase its export targets to 140,000 units in 2010, and 70,000 units in 2009, up from 30,000 units in 2008.

The company is also targeting around 500 dealers in India by 2009, up from 400 dealers currently. The additional dealers will help the company to increase its presence and penetration levels, especially in the rural areas.

Tsuji said, "We now have a motorcycle for every segment, including the recently launched 153cc limited editions Fazer and FZ series models, 150cc R15, 125cc Gladiator, 106cc G5, Alba and Crux models. Our 150cc+ bikes - R15, FZ series and Fazer - have been successful in major metros including Kolkata. Now we want to replicate the same success story in smaller towns as well."

In a bid to re-establish the global Yamaha image in India, Yamaha has recently announced a 'Yes! Yamaha' campaign, through which the company aims to provide value to customer.

Yamaha is also running a 'Win Win Win' campaign for its entire product range to increase showroom traffic and give cash rewards up to Rs 3,001 to consumers purchasing Yamaha bikes. Lucky customers can also win a trip to Thailand.