But, really- are you interested in stories? Do you have time to read these stories?

Being a digital marketing enthusiast just does not mean appreciating the digital space. Today's digital PR agencies need to bring measurability.

For my part of understanding, here is what I recommend as must-do while submitting online  content

1. Add a great headline- test with the best keywords in your article's title and keep it brand-free. Be creative and Latch onto a concept rather than a brand name.

2. Have proper attribution- Is your claim backed by some data, or is it just opinions? Post relevant authorizing links and attribute.

3. We know that adding links is important, but adding more than 1 link per 150 words might be considered as spamming

4. Strategically use keywords

5. Share your post- After you post an article, just dont wait for people to read it. Make it easy for others to reach your article. Email or share the link to your social media outposts.

6. Interactivity- People care to see how much you care for them. Read your emails, read the comments and care to reply/acknowledge the effiort readers have taken to leave you a feedback.

7. Don't stub it- Leave an open end sometimes. People share, like, dislike a lot of things on the internet. Post your article there, where people care to viralise it.