If you reading this I got to believe my abrupt branding or tagline perhaps has done the trick. Know you must be thinking, where the hell did I get this insane branding Idea? :) Actually I happen to see the advertisement of famous Gen Y Titan brand “Fasttrack” displayed as [40% discount “F*****ck” is back] and it immediately caught my attention and could have yours as well:).

Coming back to real business of this post, off late one word has created a repel effect in business corridors i.e. “Gen Y” this features almost in all SMR and high level strategy planning even to level of WEF in Davos. I used to start hearing about this couple of months back and then one day my Boss asked me to do some research on this topic. I immediately banked of our GENIE “Google” (Throw out of “windows” what Eric Schmidt says “Bing” is not even in scene in the race with genius of Lary & Sergey’s creation) and fetched out some data, to my surprise first thing which struck me was I god damn it happened to research on myself. I am a GEN Y, as per the popularly accepted definition which is “People who born after 1980”.The moment I realize it is about me and my behavior patterns I started aligning my thoughts towards it and hence this post today.

What made me amused and aghast is that all the journals, articles and research about Gen Y is been done by Baby boomers. Now I do not doubt their credentials or quality and accuracy of research. But while I was reading those articles my favorite channel “Discovery” permeated to my mind. The program about sea creatures with running commentary in background where as per the body movement of creature commentator predicts and tell what is he/she feeling and about to do . Now I can understand this research since poor subject can’t speak but we for god sake are blessed with voice, Goodness gracious don’t just observe our behavioral patterns and conclude what we want and aspire, time has come when they should SHUT-UP and listen to us.

First of all I don’t agree to definition and believe Gen Y has nothing to do with age, now you will be thinking Idiocy is surfacing again :) perhaps but why am I saying so? In the business context world is excited about this generation primarily because they have shown unprecedented behavioral patterns which have great relevance to future business culture and structure. Now the definition says anyone born after 80 is gen Y thus will have these behavior patterns common. Actually behavior comes from values this predominately has to do lot with socio culture you have been born & brought-up in. Therefore there would be sea behavioral difference between fellows brought up in Datiya and Delhi. This definition put lot of folks out of the Gen Y circle who fits the bill with perfection for gen Y based on their sheer behavioral patterns despite they being closing to their half century in life. And I find them more close to me than lot of duds of my age.

Now I am greatly thankful to all the researchers on behalf of Gen Y'rs, who made all the effort to make us meet ourselves better and almost did the job what great Buddha was trying to do with mankind many years ago ;). They are talking all good things about us and telling the world that we are Self Motivated, Dynamic, has Multi-tasking ability, Self Esteem, Confident, Ambitious so on and so forth. Boy are they talking about us? Perhaps they are talking about Mark Zuckerberg & Shawn Fanning ;).

Now they also say what Gen Y wants will actually steer the business, is it? And if that so we actually don’t want much except few things such as, Environment which let me be who I am? Means let me be bold, creative and innovative because we don’t distinguish between work and home (Rightly or wrongly for you to debate) , yes we are bit impatience but in the lightening fast technology age we accept everything to be done like we do, “Udan Sikh” was fast but we know more about and seen Usain Bolt now you know the rationale . Keep giving us challenges with directions not commands. Ensure you don’t have “Supervisors” but “Managers/Leaders” to works with us in your company who can really add-on something. We believe in giving brutally honest feedback and accept same from you. We believe in Facebook & Twitter culture where I can rebut to Barack Obama also hence no boundaries and pyramids please.We may not have all the answers but will ask you right and tough questions you may call us Gen why? and be ready with answers :). We don’t compromise, neither with quality of work nor with Fun therefore please ensure we have the room for later as well. There is lot to say and will perhaps come-up with another post to conclude this but before I sign off I would quote one of Gen X Senior Manger during one of our discussion” Let another recession come you will what happens to Gen Y” She is right we love challenges and see opportunity in every adversity but if we’ll get our act together and you gives us all listed above perhaps recession is word of history which may not repeat in our life cycle and as she said "all will see what happens to Gen Y", some of you will call it "arrogance" some "confidence" and that’s what we do to you .......welcome to zone of “UNPREDICTABLES”.