The HR Challenges in New Normal
HR jobs are becoming challenging as the work dynamics are changing. The processes of Industries have improved, machines have advanced over the years, however, the basic principles remain the same. In contrast, The HR is dealing with people who are constantly changing in terms of behaviour, habits, thinking or as per the circumstances, be it personal or professional. This makes it more difficult because, while dealing with people understanding them, their state of mind is more important when communicating to them.
Talking to people one on one wherein a HR Personnel could view the body language, expressions of the employee etc was helpuful during communication, however, with the pandemic situation where the workforce is mostly working remotely from home it makes the situation a bit more complicated.
The turn of events during the pandemic has not been very encouraging for Industries and with the business being slow and layoffs across the world brings in fresh HR challenges. Some may say, it is rather easier to communicate without having any feelings attached. However, the impact it has on the employee and his family is immense is immense. No wonder we see a lot of depression cases on the rise and few leading to grave consequences. HR known for empathetic attitude, understanding nature, offering solace & support to the employees, is no more than a robot, delivering messages without any feelings over phone, zoom or whatsapp based on the decision taken by the Company.
A rather new dimension of HR is coming to the fore, where, a change in strategy is required do things in the new normal. We may never go back to the old ways of working and there will be a mix of both Office and work from home. The challenges which the HR faces now are as follows:
1. Managing a workforce spread across geographies: The HR till recently were managing the workforce across geographies through officeculture, however, this has changed with the pandemic across the world. Many organisations especially IT based organisation have allowed the employees to work from home. The same is the case of other sectors as well for people working from Corporate or Regional Offices barring the Plant which requires people to attend duty. Hence, due to this recent trend most are preferring to relocate to their home town which not only makes them feel safe but also helps them in taking care of their old parents, escape from the hustle bustle of city life, save on rent etc. However, managing workforce spread across regions and geographies with limited or no control is a new way of managing people. The HR professionals have upgrade themselves with the best technology which will help in managing the workforce remotely depending upon the organisation.
2. Compensation Management: The Compensation Management is a critical part in HR. Employees apart from the standard compensation are also provided with certain allowances which are based on location, cost of living etc. With the movement of people from offices to remote working the compensation management has to be reworked. The fixed compensation, variable compensation, special/project allowance etc are to be re-aligned to the changed circumstances. At the same time, the compensation components would also undergo change which may become irrelevant such as Petrol Allowance, Uniform Allowance, Transport Allowance and others may get replaced with Internet & Telephone Allowance, Remote Office expenses etc.
3. HR Policies: The HR policies are to be reviewed and amended considering prevailing circumstances and based on the future work strategies which their companies/firms may adopt or will adopt going forward. For IT companies it is clear that on an average about 30-50% of their workforce would now be working remotely if not more. Few companies such as Google have also rolled out allowance for purchase of Desks, keyboards, mouse etc and there are others having Technology allowance, furniture allowance, Telephone & Internet broadband allowance for employees. It should not come as a surprise if sooner or later the Government may also come out with certain tax relaxation on such allowances if the pandemic lasts long.
4. Contract Management: It is also expected that HR would also have to change the standard format of the offer/appointment letter with terms and conditions of work from home. This may encompass clarity on aspects of work such as dual employment during WFH, attendance, leaves, travel, Termination clause etc as this is critical to avoid litigation in future.
5. Reward & Recognition Programs: The reward and recognition program policy will have to be worked out differently. The feeling of being rewarded before ones colleagues in town hall meetings, conference rooms have become redundant and the same feeling cannot be replaced or generated online. The HR will have to think out of the box to recognise the Talent and in assessing the Individual for reward & recognition programme. The reward going forward can range from a family Pizza party to gifting Netflix subscription or any other ways such as providing vacation to a hill station a drive away from their location or may be PS4/Xbox game CDs etc. The motivating factors of being recognised among the herd will be missing but the HR can capitalise on the feeling of making the employees proud before their family members recognising their efforts. This will not only create a win-win for employees but also for the Company.
6. Association & Belongingness: Another challenge which HR faces is a sense of belongingness and association with the Company. How often we felt a part of the company or a group, when we wore the company provided uniform and attended the Office, spent some quality time over a cup of coffee or tea knowing each other apart from working together. The sense of association & belongingness which the company uniform or physical presence in office has would be difficult to overcome. Human being tends to associate themselves and develop closeness; hence, the biggest task would be for HR to bring in the cohesiveness, bonding, sense of pride working witha particular brand when employees are working remotely.
7. Communication: The HR communication is another challenge wherein the emails, phone calls, messages play an important part. However, it would be relatively easier to send messages across to the large number of employee’s through group mailers or messages. The situation gets difficult when the employee communicates to HR in a remote environment. With so many employees working remotely or in a mixed environment sending messages, emails to resolve their queries, it becomes difficult for HR to respond to all of them. Sometimes, few mails or communication to the employee gets missed. Earlier, during office it was easier to sort out things when one could directly walk up to HR and get the issues sorted out, the same was applicable, wherein, the HR used to resolve issues upfront.
8. Performance Management: Another complex phenomena and highly debated topic is Performance Management of employees. When people worked from Office right under the nose of their bosses, they had complaints about the assessment. Imagine the situation of assessment remotely, though it has its own pros and cons. The essence would be to ensure that the KRAs/KPIs are to be properly drafted by the reporting Officer, the performance are to be measured based on outcomes. The employees can now be provided feedback over video calls which can be recorded, as compared to the earlier practice where, some of the Managers escaped providing feedback and filled the form and submitted it to the Management. The technological tools can be utilised for Performance Assessment.
9. Training & Development: The challenge which HR faces is to ensure that the employee stays relevant to their jobs. The HR should utilise the free Webinar and provide some certificate programme which the employee should be able to complete online. The employees should be encouraged to participate in programs on their free will other than the business programmes which may develop their skills such as learning new languages, newprogramming codes, further studies etc.
10. Talent Acquisition, Management & Retention: Another important challenge which is the HR faces is in the area of Recruitment, Management & Retention. The employees working remotely may not switch easily which was not the the case earlier as employee relocated from Tier- III/II to Tier-I city for more jobs, growth, better schooling, medical facilities etc.. Now, the jobs have moved to their home and it will be harder to poach candidates who are already settled with a work from home option. Equally the retention of employees would also be challenging and research needs to be done what extra benefit a Company can offer that the others can’t. More than the compensation the major attraction during remote work possibly could be perks such as Mediclaim facilities including parents, Mobile & Internet Reimbursements, work culture where companies trusts their employee and are more output oriented rather than monitoring activities on the go through various software’s etc.
11. Employee Connect & Engagement: One more important aspect will be the employee connect and engagement. HR would have to make a conscious effort to actually touch base with employees and understand the issue being raised by them. Empathetically listen to them over phone, give them solutions and suggestion. Also they need to conduct regular activities to keep the team motivated and associated through monthly birthday celebrations virtually, make them participate in online team gaming activities, sending gifts and cards through online portals such as Amazon or Flipkart to the employees on their birthdays and anniversaries etc.
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