Can Indians cast net for expat CEOs?
Ratan Tata’s recent revelation that
his successor could be a foreigner may have been too much for other Indian
businessmen to swallow. Few, after all, are ready to turn their business over
to a professional to run, let apart a foreigner. Yet, many of them have begun
to appoint foreigners in key leadership positions.
Religare Enterprises, the financial
services venture of ex-Ranbaxy promoters Malvinder and Shivinder Singh, has
hired old Dresdner, Deutsche Bank and CSFB hand Martin Newson as the head of
investment banking. He is based in London and apparently draws a salary higher
than CEO & Managing Director Sunil Godhwani. Even the general legal counsel
selected by the company is an American gent. The company has global ambitions
and therefore wants on board people who have the relevant exposure and domain
knowledge. "My job is to get the best person for each job," said
Godhwani.
Domain expertise seems to have
played a role in Mukesh Ambani hiring Gwyn Sundhagul from Tesco Thailand to run
Reliance Retail . Sundhagul will come with four more expats in key positions.
Organised retail is still new in India and sufficient expertise is not
available locally in key areas like supply chain management, display etc.
Headhunters said the demand for
foreigner CEOs is coming from companies that have developed a global footprint
and sectors which do not have enough talent in the country -- hospitality,
insurance, retail and power, for instance. They are meant to fill a need gap
and are not just trophies on display.
Expats can be hired at reasonable
prices. Human resource experts said that a foreigner CEO may cost only slightly
more than an Indian with similar credentials. Most Indian businessmen want
expat Indians first, said K Sudarshan of EMA Partners, a headhunting company.
Knowledge of global markets then comes with cultural affinity. "But it is
more difficult to convince Indians to come back, unless there is a compelling
reason like to stay with old parents," he said.
Also in demand are expats who have
spent time in emerging markets like China and East Europe and not just in the
US or England.
But it is still early days. Most Indian-owned companies are still run by
Indians, though they might have sizeable business abroad. This, experts said,
is partly because of better availability of managerial talent in the country
than other countries. Dubai, for instance, has become a total expat market for
CEOs. Even Indonesia and Malaysia have more expats at leadership positions than
India. Ratan Tata could perhaps blaze a new trail.
|