Which Segment Do Small Cars really meant for?

‘INDIA’

Those were the days when small and mid segment people use to buy small cars and to feel proud to have one standing outside there door. But now the time has changed, people who can easily go for BMW, Mercedes, Honda CRV, and Skoda are also moving towards the small cars. In fact these are the first one in the race to go, see, consult and finally buy the Small Cars.

Big shots really like these mid /small segment cars!!!

So still the question stands that do these Small Cars meant for small/mid Segment or for everyone?

Having a Car of there own is every average income persons dream but now it has become passion of each individual to have one personally.

Those were the days when mid segment Cars in India meant the grand old Ambassador not long ago. Now you have a clutch of cars competing in this mid segment - From Ford Ikon - the modern well built Sedan to the Fiesty Ford Fiesta to the Japanese breed of Honda City, Toyota Corolla, Maruti SX4, Swift and the ageing Esteem - not to mention our Tata stable cars - Indigo. Chevrolet has Optra and Aveo in this segment while Fiat has Palio Stile.

Talking about small cars there are India’s biggest car manufacturers which are fighting pitched battles over positioning of their hatchbacks. Maruti Suzuki and Hyundai Motors which have the most successful small cars of the country are locked in a war of words. The new war apparently sparked off after the launch of Maruti Suzuki Ritz. The pricing of the car currently places it in between Hyundai i10 and i20.

While Maruti offers eight small cars, Hyundai Motors offers four hatchbacks - Getz Prime, Santro, i10 and i20. Apart from these new premium hatchbacks like the Honda Jazz, Fiat Grande PUntoi and Skoda Mini car are making their entry into the country. The gap between any two models is shrinking fast and the car manufacturers are forced fall into such rivalry to highlight their differences. The battle between the biggest brands is only the beginning of a new trend in the auto industry.

On the other hand Tata just launched NANO and figures shows that people has gone crazy for this small wonder and you will be surprised to know that out of front line buyers most of them are Richie Rich.

Which Segment Do Small Cars really meant for?............................

Regards,

Vipul Sood