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About Bing
Bing is a new search engine designed to do more than merely help you find information. Bing organizes search results and provides refinement tools that help you overcome information overload, get things done and quickly bring you to the point of using that information to make an informed decision.
Steve Ballmer, Microsoft CEO said, “Today, search engines do a decent job of helping people navigate the Web and find information, but they don’t do a very good job of enabling people to use the information they find, When we set out to build Bing, we grounded ourselves in a deep understanding of how people really want to use the Web. Bing is an important first step forward in our long-term effort to deliver innovations in search that enable people to find information quickly and use the information they’ve found to accomplish tasks and make smart decisions.”
Key features …
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Bing is a new Decision Engine and consumer brand and helping customers their search faster and more informed decisions.
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Bing is specifically designed to build on the benefits on today’s search engine.
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Intuitivetools to help customers make better decisions.
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Focusing on four key vertical areas such as:
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Making a purchase decision
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Planning a trip
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Researching a health condition
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Finding local business
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designed to empower people to gain insight and knowledge from the Web, moving more quickly to important decisions
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