Bootstrap Marketing
“Use brains instead of a fortune”,
probably this is the simplest way to explain what bootstrap marketing is. The academy still misses out on giving its
importance to Bootstrap Marketing. How
is your small business going to survive? Is completely depended on sales and it
requires good marketing to get you to those numbers that you intend to achieve?
If you’re on a budget, that can be
tough. It’s possible to spend a small fortune on marketing. The alternative is
to bootstrap it. This means marketing your new business on a very small budget.
It’s about using creativity rather than cash to shout about what you’re doing.
Some startups fail because of their
high Marketing spends. Otherwise called Big Bang Marketing could be disastrous
for a startup.
The easiest way to do a Bootstrap
Marketing is to start a blog. You can
use one of the free services out there (just make sure to register your own
domain name). This way you get
commenting (market feedback) and RSS subscriptions automatically. Then, post like crazy and do everything
possible to get feedback.
This is exactly what we are doing
and we could help you do this too.
ServoSell
is a group of independent Marketing & Software Consultants, helping small
and large businesses grow. ServoSell enables you to forget your
"Marketing-Operational" issues and helps you focus on your core
competencies, Strategies and Sales.
You
may visit us here: www.servosell.com
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