It became clear that piracy, copying and duplication of content cost the Indian industries billions of rupees every year. Whether a Hollywood movie or a confidential business document, an educational material or an online streaming service, there has probably never been a greater reliance on content protection methods. This article aims to review a number of technical available solutions within the sphere of content protection, especially encryption and access control solutions, widely applied today in India as well as in the wide world web.

Understanding Content Protection

Content protection comprises all the measures that are deployed in order to bar people from copying, sharing or even modifying the content in any given way. It is important to safeguard the disclosure assets to protect IP rights and revenues, remain compliant with the guidelines, and to safeguard the reputations of organizations by keeping confidential information secure.

Some of the dynamics that are still existent and affect digital content in India include piracy issues, low usage of technology, and different regulation standards. That is why content creators and distributors need to put up measures to protect digital assets in this harsh environment.

Encryption: The First Line of Defense

Encryption forms the basis of securing content through converting it to a format that is only understandable with a decryption key. This technology helps in ensuring that even if some nay tedious and unauthorized persons gain access into the content, they cannot comprehend or benefit from it considering the decryption method.

Symmetric vs. Asymmetric Encryption

One of the commonly used forms of encryption is known as Symmetric key that uses only one key for the algorithmic encryption and decryption. However, it has significant coordination issues for the key distribution. Some of today’s most frequently used symmetric keys encryption techniques are or Advanced Encryption Standard (AES), Data Encryption Standard (DES), and Triple DES. AES-256 is commonly used in government agencies and financial institutions in India as it is highly effective and secure.

Contrary to the symmetric encryption that uses a single key for both the encryption and decryption processes, asymmetric encryption has two keys, a public key for the encrypting process and a private key for the decryption process. This methodology addresses key distribution issues but at the same time requires more computing power. RSA and Elliptic Curve Cryptography (ECC) are two prominent asymmetric algorithms used among Indian digital services.

End-to-End Encryption

E2EE has been popular in India in recent years, particularly after the change in WhatsApp’s new privacy policy in the year 2021. E2EE ensures that the content is encrypted all the time from the origin to the destination without any chance for any middle entity to intercept in plaintext. It has become all the more crucial for businesses operating in India, particularly for the ones that deal with customer information and the services who will have to adhere the Personal Data Protection Bill.

Transport Layer Security (TLS)

TLS protects information from being intercepted if passed through computer links, thus protecting the networks from interception attacks. Most of the e-commerce sites in India and banking/financial applications also use TLS to secure the user’s information during the transaction or interaction. The Indian Computer Emergency Response Team (CERT-In) repeatedly sends out advisories for the use of the currently recommended TLS versions in response to emerging security threats.

Access Control Mechanisms

Whereas encryption deals with preventing others from viewing the content, access control centers on who should be allowed to view it in the first place. This implies that these systems are crucial elements in any effective content protection plan.

Identity and Access Management (IAM)

IAM systems verify users, their credibility as well as sanction their access rights based on granted roles and privileges. IAM solutions are relatively new in the Indian Corporate area and many organizations have developed frameworks for IAM that has accepted international standards as well as Aadhaar based verification compliances for India.

Multi-Factor Authentication (MFA)

MFA methods have become more common these days in the Indian context where consumers have to go through a multifactor verification process. It may be something that they know such as the password or something they possess such as mobile device or even something that is inherently associated with them such as biometric data. Owing to promotion of secure digital transactions through Digital India, the Mobile authentication factor (MFA) has seen a surge in implementation across banking, government portals and corporate network.

Conclusion

With India aspiring for a digital nation, it is equally important for the country to secure contents using encryption mechanisms and access control to protect IP resources and other critical assets for the future. It is essential for an organisation to adapt different techniques of security measures and comply with India’s digital landscape and the rules and regulations of the country.

In this nascent environment, companies such as Doverunner are at the forefront of offering new and innovative technology solutions for content protection in the Indian context. Some of the sensitive access control solutions and encrypting techniques offered by Doverunner have enabled various Indian businesses to minimize accessibility and distribution of copied contents. With India-centric issues in mind they have adopted international best practice standards which make them suitable security service providers for different industries.

The increasing incidents of digital threats make it imperative for the stakeholders in the Indian digital economy including businesses, content owners, and related service providers to enhance sophisticated contents protection measures. This way, it will be possible to protect valuable assets and also enhance the general information security for organizations as well as users all across India.