Blogs >> Technology >>
Getting Video SEO Right
Videos, properly submitted, are 53 times more likely to generate a first page Google ranking than traditional SEO
techniques, according to a recent study by Forrester Research. However,
many companies are ignoring video SEO altogether, only submitting the
pages on which videos reside and not the videos themselves, or worst of
all, submitting their video assets to YouTube under the
misunderstanding that this will generate SEO benefits.
Video SEO Advantages
The Unfair Advantages of Video SEO
Although video SEO isn't dissimilar to traditional SEO, it has two distinct advantages.
First, Google and other search engines work to have a mix of content types displayed in search results (a.k.a., blended search results). For this reason, they give a higher ranking to video content than other forms of Web content in order to make sure that searches consistently display mixed search results.
Second, there's a relative dearth of video content available today, and only a small fraction of the content available is properly submitted to search engines for inclusion in the search indexes. This combination of disproportionate bias towards video content and the small pool of indexed video content available is a gold mine for publishers.
Getting Video Content into the Search Engines and Getting it Right
Today, almost all search engines will allow sites to submit video content in the form of an XML feed. However, serialization of the feed is unique to each engine, and not all guidelines are published. Sites wishing to do this on their own should contact the individual search engines for specific guidelines on submission, as published guidelines are often outdated or inaccurate. Some sites may...Read More
Video SEO Advantages
- Video SEO is 53 times more likely to produce a first-page search result than traditional techniques.
- Google is pushing video to the top of search results, creating a goldmine for marketers.
- Results begin to appear in days, and some publishers succeed in getting 25 percent or more of their videos to produce first page results.
- Search engines can't find video content on their own, so getting submission right is critical -- a knowledgeable partner can make this much easier.
Although video SEO isn't dissimilar to traditional SEO, it has two distinct advantages.
First, Google and other search engines work to have a mix of content types displayed in search results (a.k.a., blended search results). For this reason, they give a higher ranking to video content than other forms of Web content in order to make sure that searches consistently display mixed search results.
Second, there's a relative dearth of video content available today, and only a small fraction of the content available is properly submitted to search engines for inclusion in the search indexes. This combination of disproportionate bias towards video content and the small pool of indexed video content available is a gold mine for publishers.
Getting Video Content into the Search Engines and Getting it Right
Today, almost all search engines will allow sites to submit video content in the form of an XML feed. However, serialization of the feed is unique to each engine, and not all guidelines are published. Sites wishing to do this on their own should contact the individual search engines for specific guidelines on submission, as published guidelines are often outdated or inaccurate. Some sites may...Read More
|
|
