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Link Building for Bing Rankings: Dos and Don'ts
It's easy for businesses to get caught up in Google's expectations for
their sites, when trying to market through search. That's certainly a
wise thing to do, considering Google dominates the search market by a
huge margin. Still, there are other search engines that people are
using, and it is also wise to make sure your site is performing to the
best of its ability in those too.
I'm obviously talking about Yahoo and Bing, but Yahoo's share is declining, while Bing's is gaining. Furthermore, if the deal between Microsoft and Yahoo goes through, Bing search will be talking over Yahoo anyway.
We don't hear as much about what Bing wants out of a site for rankings, but Rick DeJarnette of Bing Webmaster Center has shared some dos and don'ts of link-building for Bing. Not surprisingly, a lot of his advice for honoring Bing's policy, does not differ too much from advice that Google would give you. It is, however, still always nice to see how they feel, just to clear up any possible confusion.
Like Google, Bing places great emphasis on quality links to determine its rankings. "Just don't make the mistake of believing it will result in instant gratification. Successful link building efforts require a long-term commitment, not an overnight or turnkey solution," says DeJarnette. "You need to continually invest in link building efforts with creativity and time."
What Not To Do
DeJarnette shared a list of things that you should avoid in your link building efforts, if it is a good Bing ranking that you are after. Here is what Bing says will get your site reviewed more closely by staff:
I'm obviously talking about Yahoo and Bing, but Yahoo's share is declining, while Bing's is gaining. Furthermore, if the deal between Microsoft and Yahoo goes through, Bing search will be talking over Yahoo anyway.
We don't hear as much about what Bing wants out of a site for rankings, but Rick DeJarnette of Bing Webmaster Center has shared some dos and don'ts of link-building for Bing. Not surprisingly, a lot of his advice for honoring Bing's policy, does not differ too much from advice that Google would give you. It is, however, still always nice to see how they feel, just to clear up any possible confusion.
Like Google, Bing places great emphasis on quality links to determine its rankings. "Just don't make the mistake of believing it will result in instant gratification. Successful link building efforts require a long-term commitment, not an overnight or turnkey solution," says DeJarnette. "You need to continually invest in link building efforts with creativity and time."
What Not To Do
DeJarnette shared a list of things that you should avoid in your link building efforts, if it is a good Bing ranking that you are after. Here is what Bing says will get your site reviewed more closely by staff:
1. The number of inbound links suddenly increases by orders of magnitude in a short period of time
2. Many inbound links coming from irrelevant blog comments and/or from unrelated sites
3. Using hidden links in your pages
4. Receiving inbound links from paid link farms, link exchanges, or known "bad neighborhoods" on the Web
5. Linking out to known web spam sites
"When probable manipulation is detected, a spam rank factor is applied
to a site, depending upon the type and severity of the infraction,"
says DeJarnette. "If the spam rating is high, a site can be penalized
with a lowered rank. If the violations are... Read Complete Article
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