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Getting Your Money's Worth: SEO and Your Digital Assets
Whether you're dealing with double-digit gains or losses, getting
efficiency and maximum value from every part of your site and your
brand's assets only makes good sense.
Frequent readers might remember my article last year about my adoration of Billy Mays, the TV gadget pitchman extraordinaire with the blue shirt, thick beard, and booming voice who met an untimely end.
Behind this guilty pleasure lies a begrudging admiration for not just what he accomplished, but for the $19.99 gadgets that he peddled. They do everything! They serve 50 different functions (none of which you'll need more than once). At an extremely cheap price, remember: buying an elephant on a one-dollar sale only makes sense if you need an elephant. With a money-back guarantee (which, for under $20, you'll never bother with)!
Yes, the products are laughable, but they sell because you feel you're getting your money's worth. And, of course, because Billy was awesome.
So ask yourself: Are you getting your money's worth from your site?
For much of the answer, you'll immediately think of the big, common pieces of the site, like your page templates and checkout procedures. You forked out good money for these features and want to see them earn it back in spades.
The same mindset also applies to pieces of your site that are much easier to forget, and those that you might not realize could be optimized for more search value. These are elements that make up your Web site that took just as much time and money to develop: your digital assets.
Images
This is the granddaddy of all digital assets. If you're a retail site, chances are that you paid a pretty penny for pictures of your products. Start getting them to earn back by addressing accessibility of the images at your site.
Allow engines to reach the directory they live in and offer a plain image behind any that are displayed in nifty Flash enhancers so.. Read More
Frequent readers might remember my article last year about my adoration of Billy Mays, the TV gadget pitchman extraordinaire with the blue shirt, thick beard, and booming voice who met an untimely end.
Behind this guilty pleasure lies a begrudging admiration for not just what he accomplished, but for the $19.99 gadgets that he peddled. They do everything! They serve 50 different functions (none of which you'll need more than once). At an extremely cheap price, remember: buying an elephant on a one-dollar sale only makes sense if you need an elephant. With a money-back guarantee (which, for under $20, you'll never bother with)!
Yes, the products are laughable, but they sell because you feel you're getting your money's worth. And, of course, because Billy was awesome.
So ask yourself: Are you getting your money's worth from your site?
For much of the answer, you'll immediately think of the big, common pieces of the site, like your page templates and checkout procedures. You forked out good money for these features and want to see them earn it back in spades.
The same mindset also applies to pieces of your site that are much easier to forget, and those that you might not realize could be optimized for more search value. These are elements that make up your Web site that took just as much time and money to develop: your digital assets.
Images
This is the granddaddy of all digital assets. If you're a retail site, chances are that you paid a pretty penny for pictures of your products. Start getting them to earn back by addressing accessibility of the images at your site.
Allow engines to reach the directory they live in and offer a plain image behind any that are displayed in nifty Flash enhancers so.. Read More
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