Microdata Support For Rich Snippets
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Microdata Support for Rich Snippets

HTML5 is the fifth major revision of HTML, the core language of the World Wide Web. The HTML5 specification includes a description of microdata, a new markup standard for specifying structured information within web pages.

Today, we’re happy to announce support for microdata for use in rich snippets in addition to our existing support for microformats and RDFa. By using microdata markup in your web pages, you can specify reviews, people profiles, or events information on your web pages that Google may use to improve the presentation of your pages in Google search results.

Here is a simple HTML block showing a section of a review of “L’Amourita Pizza”:


Here is the same HTML with microdata added to specify the restaurant being reviewed, the author and date of the review, and the rating:



Microdata has the nice property of balancing richness with simplicity. As you can see, it’s easy to add markup... Read More
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