The original Internet changed the way we work and live, and the way we interact with one another. The coming of Web 2.0 promises to be just as revolutionary, and just as important to businesspeople around the world.

When the original Internet came along, businesses like eBay and Amazon.com were quick to see the power of the online world, and those early adopters went on to become some of the most successful net residents. The same is sure to happen with the world of social media, and companies are already lining up to take advantage of this unique marketplace.

Unfortunately, myths and misinformation about the social media landscape and its business potential abound. Falling for one of these common myths could hurt your business, even as you are tying to build an online presence in the Web 2.0 world.

Let's take a look at ten of the most common social media myths in the business world:

1. Social media is easy - your 10 year old cousin can start a website, but that does not mean building a social media presence is easy. Take the time to think out your social media strategy before you get started - your business is riding on it.

2. Social media is free - it is true that there is no charge to join most social media networks, but there are costs involved in establishing your business presence on those sites. How you look is important, so look for people who can help you establish a great presence from day one.

3. Social media provides instant results - we have all heard the stories of the overnight YouTube sensations, or the new blog or website that makes a big splash. But those stories are the exception, not the rule. It takes time for social media to start working, and it pays to be patient. Read More