Power of Marketing
Marketing is oft times the first department to see layoffs or spending cuts when economic times take a turn for the worst. Marketing can always be done more efficiently, just like any other business function, but decreasing marketing activities even in tough times, can be fatal for any business.
In his new book, The Sticking Point Solution (Vanguard Press, 2009), Jay Abraham writes about the need and the importance of effective marketing in at least five of his nine sticking points. Abraham has worked with over 10,000 clients and over 400 different industries and has seen firsthand the wonders of good marketing and the failures of bad or no marketing on a company.
Marketing is the Bedrock
Abraham wrote that “Marketing is the bedrock of virtually every enduring dominate business in every field. You must be a superior marketer. The good news is that great marketers are made, not born.” The book is timely and the topics, tips, and techniques Abraham details are workable and can help any type of company survive in a turbulent business environment.
He recommends that readers shoot for the stars and think big when trying to find the right marketing mix. With the right marketing, companies can make the difference between “mediocrity and making millions”.
The Power of Marketing
Many small and medium sized companies fail to incorporate marketing or even develop a marketing plan when they are forming and trying to build their company. Those that do implement marketing, do it in a traditional and often ineffective manner.
Abraham wrote that making the smallest of changes in the way marketing is implemented can add up, “When you change your marketing, you change your results. Even small changes add up. I’ve seen minor changes to advertisements-rewording the business proposition, say, or removing the client’s perceived risk in a transaction-yield as much as 21 percent improvement.”
Investigative Marketing
The author introduces a new kind of marketing, “investigative marketing” where research, analysis of processes, and a person’s innate curiosity can improve marketing. Asking cross-industry marketers how their company sells and markets, who their target audiences are, and what is their business strategy or approach to the market function is and how it works are all great investigative marketing questions to ask.
Marketing is Powerful
Abraham wrote about many insightful tips and ideas about marketing including that marketing has to be part of the strategic business plan, think of marketing as an investment that can achieve a 100 percent ROI, and to educate the marketplace with your marketing.
Marketing has more ability than any other business factor to make a company millions of dollars in sales and profit. If marketing is a sticking point that has a company stuck in the same old practices, Abraham’s book can help unstuck a company, especially the marketing.
In his new book, The Sticking Point Solution (Vanguard Press, 2009), Jay Abraham writes about the need and the importance of effective marketing in at least five of his nine sticking points. Abraham has worked with over 10,000 clients and over 400 different industries and has seen firsthand the wonders of good marketing and the failures of bad or no marketing on a company.
Marketing is the Bedrock
Abraham wrote that “Marketing is the bedrock of virtually every enduring dominate business in every field. You must be a superior marketer. The good news is that great marketers are made, not born.” The book is timely and the topics, tips, and techniques Abraham details are workable and can help any type of company survive in a turbulent business environment.
He recommends that readers shoot for the stars and think big when trying to find the right marketing mix. With the right marketing, companies can make the difference between “mediocrity and making millions”.
The Power of Marketing
Many small and medium sized companies fail to incorporate marketing or even develop a marketing plan when they are forming and trying to build their company. Those that do implement marketing, do it in a traditional and often ineffective manner.
Abraham wrote that making the smallest of changes in the way marketing is implemented can add up, “When you change your marketing, you change your results. Even small changes add up. I’ve seen minor changes to advertisements-rewording the business proposition, say, or removing the client’s perceived risk in a transaction-yield as much as 21 percent improvement.”
Investigative Marketing
The author introduces a new kind of marketing, “investigative marketing” where research, analysis of processes, and a person’s innate curiosity can improve marketing. Asking cross-industry marketers how their company sells and markets, who their target audiences are, and what is their business strategy or approach to the market function is and how it works are all great investigative marketing questions to ask.
Marketing is Powerful
Abraham wrote about many insightful tips and ideas about marketing including that marketing has to be part of the strategic business plan, think of marketing as an investment that can achieve a 100 percent ROI, and to educate the marketplace with your marketing.
Marketing has more ability than any other business factor to make a company millions of dollars in sales and profit. If marketing is a sticking point that has a company stuck in the same old practices, Abraham’s book can help unstuck a company, especially the marketing.
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