New Age Mantra for Online Travelers & Travel Business
Though it is less likely that while booking your holiday packages, you may have come across with this term on web sites. But a little reminisces will dawn on you that phrases like “Book Together and Save” “Make Your Own Package’” “Flight Plus Hotel” “Flight+Hotel+Car” and so forth have not evaded your eye sight. These phrases are nothing but what dynamic packaging is all about.
Let’s see in details what actually dynamic packaging entails.
Dimensions of Dynamic Packaging | ||||||||||||||||||||||||||||||||
Dynamic Packaging is primarily a way of selling holiday packages on the web wherein consumers can select from different available travel components as per their needs and preferences and consequently build their own holiday packages. This provides the consumer the convenience of more flexible and usually cheaper packages which are not so available otherwise. In other words, dynamic packaging is the ready availability of travel components grouped together and priced in real time as a result of the consumer’s directions on the travel portal. Consumer can book not only the desired flight, preferred accommodation and favorite car services, but also other stuff like airport parking, room upgrades, theme park, museum tickets, spa etc. Dynamic packaging is generally available online but may also be provided on the phone depending on the travel agent’s business model. | ||||||||||||||||||||||||||||||||
Dynamic Packaging vs. Traditional Packages | ||||||||||||||||||||||||||||||||
As the name suggests, dynamic packaging enables the consumers to select the travel components and prices of their likings in real time whereas traditional packages are pre-defined in which consumer has no role in defining the package components. Further, travel extras such as airport parking, room upgrades, theme park, museum tickets, spa etc. are generally available building dynamic packages. Dynamic packaging are somewhat similar to the traditional packages in a sense that flight, accommodation or car rates is available as a constituent part of the package, not as standalone. In some packages travelers can exchange travel components if they wish so. This exchange convenience in a travel package is sometimes mistakenly assumed to be dynamic packaging. In fact, this is a less refined process which, at its best, can described as “Dynamic Bundling”
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