THE BENEFITS OF DIRECT MARKETING:

Direct marketing is the use of consumer-direct channels to reach and deliver goods and services to customers without using middleman. Direct marketer can use a number of channel to reach individual prospects and customer. Direct mail, catalog marketing, telemarketing, intractive TV, kiosks, websites, and mobile device. They often seek a measurable response, typically a customer order, through direct-order marketing.

Today, many direct marketers build long-term relationship with customer. They send birthday cards, information materials, or small premiums. Airlines, hotels and other businesses build strong customer relationship through frequency reward programs and club programs.

Direct marketing has been a fast growing avenue for serving customer, partly in response to the high and increasing costs of reaching business market through a sales force. Sales produced through traditional direct marketing channels (catalogs, direct mail and telemarketing) have been growing rapidly, along with direct mail sales, which include sales to the consumer market(53%), B2B (27%), and fund raising by charitable institution (20%).

Direct marketing can buy a mailing list containing the names and addresses of almost any group: doctors, engineers, architects, accountants, chief executives of foreign companies, joint ventures companies human resource managers, and high net worth individuals, and so on. Many automobiles majors in India use direct marketing tools such as direct mail, contact programs, events, and short massage service campaign for prospecting customers for their vehicles.