The Curious Case of Facebook in Cairo Revolution
“Social media is no longer a gimmick. This is how, most of the people want to receive their news and want to hear from marketers.” – Nick Schaper
One status update on facebook initiated one of the most significant revolution of our times. At least, that’s what the social media pundits are proclaiming.
Things which could have taken years to surface (in the pre internet/social media days ) took less than 10 days to highlight the massive mass unrest through social networking sites. Moreover, it just didn't remain, from people to people, it even created sort-of-a corporate collaboration for a social cause. Google and Twitter tied up to help people tweet the ground reality by leaving messages on Google voice mail, in the midst of social media crack down.
Internet marketers are trying to study the impact of this event and the wider role, that social media sites could play in the times to come. One of the main finding that has come out of this is - social media sites acts as a catalyst. Any unfolding event or a phenomena needs a well deserving push and social media would put it in the spotlight right away. Why? All the respectable and popular media across the globe, follow social media as the pulse of the masses. Views and opinions expressed/shared in high numbers don't get ignored, they become a prime time story or a newspaper's first page report.
Second observation is, it is the youth - who drives the message. Passionate users of social media sites from the age group of 15-35 are one of most sought after target segment for the advertisers, specially the women. Their voices don't go unnoticed or unheard.
Third and the time tested conclusion is - high quality, genuine cause/ content would always rule the headlines. Social media allow users to involve like-minded people in a movement/campaign at a very low cost. All in all, social media helps you publicise an idea at a fraction of a cost with a high probability of a mainstream media mention which could further add to a brand recall.
These lessons are very relevant specially for the b2b portals. Most of them are still struggling to leverage the complete benefits of the social media sites and in turn unable to help their clients which results in high dissatisfaction and a bad PR. In the light of above findings B2B portals can revise their promotion strategies, create more effective marketing plans and execute them powerfully to benefit their end clients.
PS: If you are an Indian supplier or manufacturer, get your online catalog today and make profits by tapping the business queries being generated across the globe on the web 24/7. To know more, click on online business catalogs
One status update on facebook initiated one of the most significant revolution of our times. At least, that’s what the social media pundits are proclaiming.
Things which could have taken years to surface (in the pre internet/social media days ) took less than 10 days to highlight the massive mass unrest through social networking sites. Moreover, it just didn't remain, from people to people, it even created sort-of-a corporate collaboration for a social cause. Google and Twitter tied up to help people tweet the ground reality by leaving messages on Google voice mail, in the midst of social media crack down.
Internet marketers are trying to study the impact of this event and the wider role, that social media sites could play in the times to come. One of the main finding that has come out of this is - social media sites acts as a catalyst. Any unfolding event or a phenomena needs a well deserving push and social media would put it in the spotlight right away. Why? All the respectable and popular media across the globe, follow social media as the pulse of the masses. Views and opinions expressed/shared in high numbers don't get ignored, they become a prime time story or a newspaper's first page report.
Second observation is, it is the youth - who drives the message. Passionate users of social media sites from the age group of 15-35 are one of most sought after target segment for the advertisers, specially the women. Their voices don't go unnoticed or unheard.
Third and the time tested conclusion is - high quality, genuine cause/ content would always rule the headlines. Social media allow users to involve like-minded people in a movement/campaign at a very low cost. All in all, social media helps you publicise an idea at a fraction of a cost with a high probability of a mainstream media mention which could further add to a brand recall.
These lessons are very relevant specially for the b2b portals. Most of them are still struggling to leverage the complete benefits of the social media sites and in turn unable to help their clients which results in high dissatisfaction and a bad PR. In the light of above findings B2B portals can revise their promotion strategies, create more effective marketing plans and execute them powerfully to benefit their end clients.
PS: If you are an Indian supplier or manufacturer, get your online catalog today and make profits by tapping the business queries being generated across the globe on the web 24/7. To know more, click on online business catalogs
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