The concept of adding social media tool to your marketing message is almost new but if you handle it carefully and interestingly, the result can be tremendously great!

Millions of business professionals search for information of their interest, but they also search for companies, whom they can trust for their business deals. And there are sure chances that many of them could reach you through social media websites. Research has proved that in the B2B sector, buyers are certainly the largest groups which participate in online social network site for finding suitable B2B consumer of goods and services

So being social is good not only in terms of B2B but also in your life. Here, some tools are mentioned that you can use to become more social and to add some more potentialities with you business.

1. 1. Add photos of each staff

How can people believe on you if they haven’t seen any one of your staffs? Well, this is not possible in case of B2B, but you can give a broad introduction to every important member in your B2B Company by adding their photos.

1. 2. Link your each staff with LinkedIn

Yes, you can do this to increase your credibility among your buyers. If it is possible then add a link for your employees in your website and create its connection to LinkedIn.

1. Clearly describe the accountability of each staff engaged with your B2B.

You can also update bios of your staffs with full description to their expertise, experience, etc. Doing this will bring some more trust of users to your B2B.

1. 4. Give information to the next business partner, customers, or members with you

If you activate you B2B on some social media website, try to give information of your next business partners, the customers you have or you will serve to, or members with you. Be sure that information given here is not confidential at all.

1. 5. Create Blog, do blogging regularly

A number of B2Bs create blogs as their counterparts did the same, but the lack in maintaining regularity. Yes, reader can be of all kinds, some are regular and some are random. Here you need to be careful about regular once. Post blogs on regular basis – at list one post in a week.

1. 6. Your website is blue and the blog is red – what a conflict is that?

The sense here is all about the design and the presentation of your blogs that must coordinate with your website. There are several things such as color, design, theme, images etc. that you should think once or twice before creating blog. There must seem a relationship in your website and blog.

1. 7. Don’t be copycat

Do the best that you can do. It’s easy to copy something but do you ever know why the original one was like that? No, you never know. So always say what you can do. Always use such information to you website or to social medium you are using that belong to you…

1. 8. Merely using constant sales pitch? You’re spoiling your online scopes…

Many B2B companies think to use a lot of keywords, sales pitch and everything that could make their website Google friendly. Well, to be searched in search engines, you can use keywords with proper blend of interesting content, but what about those sales pitches which seem to say – “only stay here if you have to buy something”. Letting the user feel like that is truly not good at all.

All above points help you easily socialize your site among a wide user base.. All you need to do that stay constant and consistent with what you doing online…