The reason for this has been the high expertise and low cost, in depth market research, true independent opinion and support to build a healthy sales pipeline. The outsourcing of b2b lead generation activities ensures that the firms have a healthy sales pipeline for the sales team. The timely outsourcing also helps to determine that the firm is able to penetrate the market and expand its outreach.

The approach of outsourcing the lead generation activities results in building sales pipeline, only then the credibility is established and the awareness of the products and services in the market place is created. Corporates are generally classified under various stages while outsourcing:

Innovators: 2.5 % are risk takers who desire to try new vendors even if they fail.

Early Adopters: 13.5% are selective about outsourcing their internal sales wing. They are those chunks who have the potential to try out while reducing risks for others and they seek the opportunity to see how the process of selecting offshore vendor helps them.

Early Majority: 34% take their time to decide to outsource after they have seen the market response and prevailing conditions inside the company related to resources and budget.

Late Majority: Another 34% have to adopt the outsourcing when they are in sheer pressure of the management to build sales pipeline for the sales team. It is the time for them to go aggressive in sales by opting for offshore vendors when they see success in case of early majority.

Laggards: 16% of the market fear to outsource their sales lead generation process because they have the traditional approach. Although they are dependent on their referral strategy to grow sales they take decisions based on their past experiences to outsource.

How to benefit from offshore outsourcing b2b Lead generation services?

The demand for offshore b2b lead gen is booming. The pace at which companies are coming up with innovation in the market space, firms are looking to outsource their lead gen activities to offshore parties in the hope of:

• Saving money,
• Reducing time to market,
• Extending the outreach to the target market, and
• Ultimately building a healthy sales pipeline.

Companies approach to outsource b2b lead generation and selection of right vendor are becoming factual and realistic.

To know more about the subject, contact the author, Alpesh Kumar (alpesh.kumar@movingdneedle.com) Head Marketing at movingDneedle, a leading b2b lead generation company.