The AW100 was released earlier this year by the Nikon imaging company with a $349.00 MSRP. Today you can save yourself $52.05 instantly by ordering the rugged AW100 from top-shoppingmall.com who lists the camera for only $296.95 with shipping being free to U.S. addresses. Amazon has the camera available at that lowered price in your choice of Black or Orange, there is a Blue colored model available but it’s listed price is $279.00.

Now why did the Nikon COOLPIX AW100 demand such a high initial price tag? Well the camera packed features like a 16 megapixel CMOS sensor, GPS and e-Compass functions, Full HD (1080p) movie recording with real stereo sound, drop proofing up to 5ft drops, freeze-proof down to 14 degrees F, water-proof down to 33 ft., and button controls that are laid out specifically for easier operation when you have gloves on your hands.

In reviews the AW100 has received recommendations from both professional reviews and customers. The photo and video capabilities all got passing marks from reviewers. The only major gripe some customers have against the AW100 is with button sensitivity, the buttons are designed for easier use with gloves on but they are too sensitive and you can push a button without meaning to.

Discovery 1080P Super HD Video Camera

Want to create amazing high definition videos which are perfectly compatible with your 1080p big screen TV? The Discovery shoots and captures video in 1920 x 1080 resolution which is identical to the resolution of your plasma or LCD large screen TV - in fact, 1080p is a short for 1920 x 1080 pixel resolution! Capture live sporting events, unforgettable concert performances, or maybe even try directing your first feature film with this first class video camera. When you're done, simply attach one end of the HDMI cable (included free) to The Discovery and the other end of the cable to your large screen TV. Hit play on the camcorder and you're watching videos in full high definition glory!

One camera for both video and still photo: Instead of carrying a camcorder in one hand and a digital camera in the other, The Discovery is everything you need for amazing videos and photos in one convenient palm-sized wonder! Switch between either shooting 1080p videos and taking real 14 megapixel photos with a single button press. The benefit to you: record your daughter's entire violin recital for posterity, but also snap a few precious pics for your screen saver or desktop wallpaper!

Most importantly, The Discovery is incredibly easy to use. Think of it like the iPhone of camcorders. Buttons are where they should be. It features Electronic Image Stabilization (EIS). You've got access to 5x optical zoom and 14x digital zoom which gives you access to 50x zooming power. It comes with a 3 inch touchscreen display which allows you to see what you're filming and also configure your settings with ease. Everything you need for a great point and capture experience is included so you can start making beautiful memories right of the box!

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