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Rise of Social Age with Social Networking
Social networking has initiated the web 2.0 evolution and is now driving the web 3.0 and web 4.0 revolution on the Internet at a faster pace. Take a look at the most popular social networking site of Facebook creating more waves outside the country of its origin. It's 70 per cent user are out of the United States. A mere visit to throw mind boggling statistics. 750 million user out of which the site claims 50 per cent of the members who daily visit the site. The time spent a whopping 700 billion minutes by people per month. An average user has 130 friends or contacts. An average user per month is connected 80 community pages, groups, and events; and creates 90 pieces of content. An average of 10,000 new websites integrate with the networking site every day. Visit to the page and every line throws up more mind boggling facts. Networking in India is as common as the Indian society itself. Being the oldest civilization social networking has been a common denominator among various strata of Indian population such as scholars, tradesmen, agriculturists, artisans, and continues even today in the same dimension depending upon avocation, profession, economic strata they belong to. But, equally, social networking today is catching up over the Internet in India from every profession, every demographic group among which a study puts the 18-24 age group at nearly 50 per cent, and every other socio-economic group getting on the social networking bandwagon. Every social networking site whether from India or that originated outside like facebook, orkut and the ones like bharatstudent originated from Indian put the membership rise to a few lakhs membership raising the bar every week. For example, Facebook has over 3 million plus members in India, and so has bharatstudent running at the same score. Many of these sites are also growing at 50+ per cent. Another recent report puts the figures of top 5 social networking site where Orkut (18 million) and Facebook (17 million) with difference of 1 million. The top 5 sites aggregate around more than half-a-billion users. Shear guesstimates can put these figures to around 1 billion. Visitors to all these sites are growing at over 50-70 per cent which the figures can confirm. What should we call this phenomenon of people craving for social networking? Is it the rise of social age through social networking adding to real life through networking websites or is the media of Internet empowering people to come together, get in touch, develop relationship, cooperate, collaborate, and co-create keep the wheel of life moving further a few notches. Social networking case studies show how it has connected people in times national disaster and crises, crated public opinion against the undemocratic ruling might of military juntas, help entrepreneurs launch their new innovative products and services, help student community come together to attempt collective learning by being online, and privileged members to add fun and frolic to their leisure and keep the society filled with action.
The writer is also the owner of human hair extensions and enjoys websites like dark hair with highlights
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