The Android Users Are The Competitor For Apple iPhone 6
IPhone6 is an indisputable fact. But with the past by the user's own upgrade pulling, stimulation of the main new iphone6 sales turned out to be the rival Android users. Recently, Citi research analysis showed that only 20% of the old iPhone users to upgrade to the iPhone iPhone 6 or 6 plus; about 50% of the iPhone 6 / 6 plus users from other mobile phone platform, Android accounted for most. This is indeed some of the statistics beyond the industry expectations. Why would iPhone6 different with previous iPhone sales trends? What is the hot selling behind?
As is known to all, smart phone industry today, innovation is mobile phone manufacturers are facing common challenges, apple is no exception. Although Apple uses the strategy of a year of a new iPhone, but during this period, often have to launch with innovative mobile phone also is not an easy thing. In fact, from the release of the iPhone6, in addition to the big screen, innovative things to leave the industry is not deep. And whether the launch of the big screen iPhone in Apple's mind is always a knot. The main concern is that the impact of its own tablet iPad. In fact, before the launch of iPhone6, iPad has declined, but the main reason is that the impact of large screen mobile phone Android.
So, why would Apple also launch large screen iPhone? This is not to own iPad worse? Apple's brightest know the iPad and iPhone business for its revenue, profits and stock prices, and sit back and watch the Android phone eroded, to increase sales of Android phones than fertile water must not remain an outsider farmland. More important is, from the iphone6 innovation, does not have the obvious remarkable place, so big screen becomes highlight of the launch of Apple's iphone6. After the fact also prove Apple's move did exacerbate the iPad decline (Apple CEO cook himself admitted this), but to curb the growth of Android phones, key is to hide the apple in the smartphone stage (from iphone5s iphone6 during the innovation of the vacuum, and the innovation of a new generation of iPhone and set aside a buffer period of a year or so.IPhone6 big screen that the bright spot is for large screen Android users, at least compared with the original iPhone users. This from the original iPhone users to upgrade Android users as the proportion of remarkable. That is to say, before Apple knows that if you do not push the big screen, iphone6 by the stimulating effect of the original iPhone users will be very limited. Not iPhone users do not want to change, but really is because Apple users for what is about the innovation of iPhone. Of course, we do not deny the big screen for the original iPhone users not attractive, after all, there are 20% of the original iPhone users choose the iphone6, but the industry would notice, there are still about 20% of the people still prefer the previous iphone5s, and the current still 800 million earlier iphone4s users had no choice iphone6 upgrade. Why is there? In addition to the price factor, may play a decisive role or lack of innovation iPhone (for Apple users).
From the above it is not difficult to see that apple for the iPhone6 positioning and strategy. Is to screen the Android camp, the biggest appeal as starting point, in the disguise of the for Apple's original iPhone users lack of innovation at the same time, it can achieve the boot Android users into IOS camp, but also for the original iPhone users expect innovations allow time (believe in the next generation iPhone will be reflected), it may be said is kill two birds with one stone. In fact, apple iPhone6 sales in the so-called innovation that enlightenment bottleneck, so how to deal with? In the bottleneck of the innovation could grow, perhaps in addition to continue to strengthen their own innovation, seize the opponent and the opponent the user's pain points can be regarded as a good buffer strategy, and make their future innovation more time and space, rather than rush to innovation that frequently issued new, but with scant success.
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