Media exposure, the next generation of apple iPhone phone will be equipped with force touch (ForceTouch) technology. With this technology, iPhone users can achieve a new pressure sensitive click on the touch screen operation. It is reported that the Apple Corp is the technology to implant a new screen similar to iPhone6, so that it can be a new way to press the intensity of the screen users. This feedback system can phase out the complicated gestures such as double clicking and long press.. Apple is said to develop new gestures for the iOS9 system, and to encourage the application developers compatible with new scrolling, highlighting and browsing.

This experience may well be familiar to Apple's watch Watch Apple, who is the first group to experience the new technology with your fingers.. Apple also applied this force touch technology to the latest MacBook touch pad. In addition to force feeling touch, in the new generation of iPhone phones, there will be no buttons iPhone. It is reported that this year, Apple may not launch small screen of the iPhone, a new generation of iPhone in addition to frame is designed for simulating the apple watch, with apple watch almost narrow frame, corner round. Since there is no ID Touch key, the mobile phone size becomes smaller, but the screen size is unchanged, a lot of primary key functions. ID Touch fingerprint scan function is embedded into the display, Apple has applied for such a fingerprint scanning patent. Use the pressure touch technology to simulate the primary key to achieve the host to shrink, but the screen did not become small.

In addition, the machine will cancel the front camera, mute and volume control buttons will disappear, the left side of the phone button is the only element from the metal frame projection. Of course, these are the market rumors, Apple will launch what kind of next generation iPhone product, we also need to wait for a period of time, but from the beginning of the preheating, the next generation of Apple's mobile phone whether is iPhone 6S or iPhone7, will appear some changes.

As the Chinese market has become the largest apple mobile phone market, Cook has repeatedly expressed concern for the Chinese market. So we can expect that the future of iPhone change will cater to the needs of Chinese users and the use of features, including some of the habits and consumption trends. Is it really this way?. Chinese users care about performance, care about the size, care security, care about the use of fluency, etc.. Apple will make adjustments..

Why do you say that? In fact, we see the importance of the Chinese market, Apple also can glimpse evident. Since Apple's second quarter sales of the iPhone in China for the first time more than the United States, the analyst begins to pay more attention to the research of Chinese consumers for the importance of the technology giant. Apple chief financial officer Luca Maestri (Luca Maestri) on a recent earnings conference call, said: "the progress we have made in China is very significant, we will continue to a large amount of investment in the Chinese market." "The growth of the Chinese market is significantly higher than the rest of the world. In the short term, we expect China to become bigger than the United States, but in the long run, the Chinese market is bound to overtake the US."

Some analysts even for the Chinese market, do a survey, results: one is the relationship between apple and affluent Chinese consumers the most harmonious, but the annual income below 20 million yuan of consumers is also good. Two compared with other countries, when the purchase of goods in China, the price does not seem so important. Three is a lot of Chinese consumers are willing to spend more money for the next phone. No matter how much income, Chinese consumers seem to be more willing to pay for a new phone. Four apple product users in China upgrade fast, the average cycle is 19 months. Five is in all the brand, Apple has the highest loyalty.

The move shows that the Chinese users of apple iPhone recognition. Customer loyalty is high because of the user's acceptance of the product, if the breakthrough products difficult to continue, the user defection is not impossible, in fact, some young users around the author has begun to shift positions, no longer to Apple followed the lead of.