The survey ING Investor Dashboard for the second quarter of 2011, over 75% of respondents who believe they have less coverage than they need want to buy additional Health Insurance/Life Insurance over the next 12 months

The survey reveals that in the Asia-Pacific, the natives feel there is a greater need to protect their lifestyle and intend to buy additional insurance policies next year.

"Lifestyles with rising disposable incomes, better health, education and housing, people increasingly they want to protect," ING Insurance Asia Pacific CEO Frank Koster said, adding that the assurance of an associated savings plans have proven to be a product that attracts the maximum demand.

Priority-wise within the Asia-Pacific region, the Indians attach great importance to their children after school, the need to protect the family income. Saving to retire is the third most important priorities for the Indians, the study said.

"The Indians have a strong desire to provide good education for their children. Compared with the Indians of the region, with the support of family policy, which makes it less security priority," ING Life India, Chief Marketing and Strategy Director of UCO Vegter said.

As the nuclear family system is growing in India, we will see growth in the segment of the pension system has also added weighted.

Due to prevailing high interest rates, the Indian middle class takes deposits to their favorite tool for planning their child's needs, followed by life insurance.

To find out also reveals that the older children to start saving early, over 45% of Indian respondents say they want to start saving for their children when they are 0-3 years old.

The study tracked the behavior of purchasing insurance in seven markets (China, Hong Kong, India, Korea, Malaysia, Thailand and Japan) to explore the life choices of the middle class in Asia.

The survey was conducted in June 2011 and comprised online interviews with a total of 2,329 middle-income respondents over 25 years in the seven markets of Asia-Pacific

Source: [Business Standard]