Young Parents Locate Child'S Education Before Retirement, Health
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Young parents locate child's education before retirement, health

With education becoming all the time more expensive, young parents are readjusting their lifestyles to ensure their child's education. A whopping 97% of Bangalore's young parents say they're saving above all for their children's education.

This was a major finding of research on savings and
investment practices by young parents in India by Indian Market Research Bureau (IMRB) for Aviva Life Insurance. While 32% parents across the country are avoiding shopping, only 6% of parents in Bangalore are avoiding superfluous shopping.

Also, 77% in the city opined that cost of education will be sky-high in the future, 62% think they should start savings immediately, and half the population of young parents fears they won't be able to afford higher education for their children.

The economic hold up has again played a great role in savings. More young parents are planning for their children and taking up child plan
schemes and looking for flexible premiums so that when the market bounces back and their incomes soar, they can pay higher premia.

More than 67% young parents in India give their child's education priority over retirement and health — Bangalore alone saw 60% prioritizing child's education over
retirement.

The traditional approach of parents wanting their children to become engineers and
doctors hasn't seen much change — 26% parents still insist their children take up engineering and medicine. But Bangalore shows a major shift, with 55% parents leaving it to their children to decide. The reason for this could be new avenues opening up.

Saving for kid's marriage has taken a back seat — only 33% of Bangalore's parents thinking of this as a priority.
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