Does Your Bulk Sms Marketing Activity Converts Into Business??
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    • Does your bulk sms marketing activity converts into business??
    “Business has only two functions - marketing and innovation” - Milan Kundera. When we do the marketing activity, the perspective of doing the activity would be different for each organization or individual. The politician may do the SMS Campaign. Most of the time he may be least bother who is receiving or what’s the response and ROI, etc… It’s the kind of exercise which he wants to do it in the digital arena with his un-accountant money. The Government Organization wants to do the SMS Campaign some time as marketing collaterals. i.e.) Indian Railway may send the awareness SMS (Safety Tips) communication to the Indian Citizen stating that “it’s the awareness sms from Indian Railway. “Please don’t unmanned level crossings”. Unfortunately, the message may land to the most of the people who might not be knowing how to read the message or it comes to UPPER MIDDLE CLASS who is might not required this AWARENESS. Quiet few people might NOT be having the TRAIN facility at all in his suburb still he may be also getting the message. But this kind of marketing activity there is no measurement at all for the business conversion. 

    Eventually speaking all the companies NOT Government Organization’s or all the companies money is NOT funded by politician. As an organization when they do the SMS Campaign they always start measuring the ROI. The BANK’s send the communication to their customer as a “CROSS SELLING” the business they may get the response VERY HIGH. i.e.) Being the salaried employee, Mr. Jack (Just for reference name) might be having the Savings Account with X Bank and he may keep the bank balance less than 5000 average before 10th of every month (for average 3 months) then the Bank try to identify Mr. Jack and send him the SMS Marketing stating that “Personal Loan @ the rate of 8.33% and loan can be approved within 24Hrs” whereas the success radio is VERY HIGH and ROI also will be measured.

    Another example, the real estate company may do different kind of campaign to attract the customer and generate more leads.

    • Few Real Estate Companies send the communication stating that “2 BHK & 3BHK Apartments with all the amenities starting on 15L onwards. Free Site Visit also available from your place. Please contact XXXXXXXXX. 

    After reading the message you are tempted to know more details about apartment, features, amenities, etc… When you call them up, you are 50% converted for their business. Of course, they will say the flats are available 15L onwards and you have to go & visit the site. Unluckily, when you go & visit the 15L flat, the flat would have sold out for someone else or might not be available at all. Still you are convinced to afford 20L or 25L flat due to features, amenities, etc…

    Conclusion: Basically, when you want to do the marketing and generate the lead via Promotional Bulk SMS Services, the ROI can be measured thru what innovation or creativity you are doing to attract the customer than the service. 

    To do marketing for your business with innovation please sign up here – http://kapsystem.com/freedemo.php

    For further assistance mail to info@kapsystem.com or call on +91 97380 10000
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