Marketing Research

Marketing research is a systmetic & objective study of problem pertaing to the marketing of goods & services. it may be emphasis that it is not restricted any particular area of marketing but is applicalbe of its phase & aspects.

                                                                                              Marketing research specifies the inforamation requried to address theses issues design, method, collecting infomation analysis reset the comunicates the finding and theie effects. It includes product reseach, sales reserah, customer research, pricing research, advertising research, consumer survey and so on.