Promotion - One of the Seven Ps of marketing
One fine afternoon, I was reading newspaper in the reading room of my office. One of my colleagues was also there.
I came across an advertisement that is to promote a hotel 'Dhaba Express'. The hotel offered a full 'marinated chicken' for half-rate from its original price. The offer was for two days, that day and the next day.
Myself and my colleague were interested and decided to give a try that day itself. We went to the hotel by 7PM in the evening. And we ordered for a full marinated chicken. The waiter taking order said that it would take half-an-hour time for it to be ready. He said there were more orders for the same that day.
Since we were there to have it, we decided to wait. For the mean time, we ordered for another dish that the waiter promised to be within few minutes.
After-an-hour and after some repeated reminding, the waiter brought the dish for which we waited so far.
We eagerly started with the dish only to find that the chicken is half-cooked. In other words, it was raw. We were very much embarrassed.
When we were returning back, I told my colleague that not to visit this hotel anymore for what happened. Also we should not suggest this hotel to anyone. My colleague said that this may happened because of the rush for that particular dish. And to handle all the placed orders, they might have done this mistake.
I agree that they have done so for catering all the placed orders. But how could they sacrifice quality for it. "Serving more.. no quality.." how long could they survive in the market.
Also, here we can see how one of the seven Ps of marketing (promotion) worked against their favor for the type of service they provided.
Yes, they wanted to show the people they are there. They offered the product/service for subsidiary price that urged the people to try it once.
But they missed to think "what after?". People should come again and also make others to come there through good word-of-mouth. When would people do that? Only when they find the product/service is at good quality.
I came across an advertisement that is to promote a hotel 'Dhaba Express'. The hotel offered a full 'marinated chicken' for half-rate from its original price. The offer was for two days, that day and the next day.
Myself and my colleague were interested and decided to give a try that day itself. We went to the hotel by 7PM in the evening. And we ordered for a full marinated chicken. The waiter taking order said that it would take half-an-hour time for it to be ready. He said there were more orders for the same that day.
Since we were there to have it, we decided to wait. For the mean time, we ordered for another dish that the waiter promised to be within few minutes.
After-an-hour and after some repeated reminding, the waiter brought the dish for which we waited so far.
We eagerly started with the dish only to find that the chicken is half-cooked. In other words, it was raw. We were very much embarrassed.
When we were returning back, I told my colleague that not to visit this hotel anymore for what happened. Also we should not suggest this hotel to anyone. My colleague said that this may happened because of the rush for that particular dish. And to handle all the placed orders, they might have done this mistake.
I agree that they have done so for catering all the placed orders. But how could they sacrifice quality for it. "Serving more.. no quality.." how long could they survive in the market.
Also, here we can see how one of the seven Ps of marketing (promotion) worked against their favor for the type of service they provided.
Yes, they wanted to show the people they are there. They offered the product/service for subsidiary price that urged the people to try it once.
But they missed to think "what after?". People should come again and also make others to come there through good word-of-mouth. When would people do that? Only when they find the product/service is at good quality.
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