1. Dashboards: The dashboard of Google analytics got a completely new look and some amazing features in the new version. Users can create upto 20 dashboards with self developed widgets and formats that suit them.

2. Keyword Cloud: Now users can see the keyword trend by evaluating the keyword cloud instead of going through a long list of keywords as in earlier versions. Keyword cloud shows the top keywords by working of the user selected methods and also includes information such as visits, bounce rate etc.

3. Speed of the Site: Site reporting is now standard feature and does not require any extra code in the GA. The site speed reports provide information about the average page load time that can help webmasters in optimizing the website for optimum speeds that search engines tend to favor while ranking the websites.

4. Social aspects: The new Google analytics also tells about the social interaction of your website and the visitors. It also specifically informs about the number of visitors that are socially engaged with your website.

5. Real Time Information: The new Google analytics offers real time information to its users. Earlier it took around 24 hours after the users visit for the Google analytic to provide the data. But now with the new real time solution, users can easily find out the site activity as and when it happens.

6. Easy Navigation: A new menu search allows the users to easily navigate to the desired reports in very less time. Further, users can now directly access the correct profile through an account search feature and easily switch between multiple profiles.

7. Event Tracking: Events can now be easily tracked with perfect accuracy. Information such as the number of visitors who downloaded a PDF or the number of users who watched a video for more than 30 seconds can be accurately accessed through Google analytics now.

8. Webmaster Tool: Website owners and webmasters are always eager to know about the features that helped in increasing the site traffic. Webmasters can get most benefitted from the Webmasters tools provided in the new Google analytics and could easily evaluate the trends that can help in ranking the site higher.

9. Visitor and Goal Flow Visualization: website owners can now also view the visitor flow report and the goal flow report that can be really helpful in improving the sales and various other processes.

10. Multi-Channel Funnels: The multi-channel funnels provide multiple reports that allow the user to view the proper channels through which the visitors are coming. These reports are most useful while deciding the marketing strategies for the business. Website owners can also give proper credit to those channels through which the traffic is coming and make efforts to further enhance them.

These were some of the most interesting features offered by the new Google analytics and can be of real use to website owners and webmasters. If you are not sure or familiar with the Google analytics and want an expert to take care of it for you, you can always hire professionals from a web development company having proven capabilities in SEO, online marketing and website maintenance.

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