Google Authorship: Google Authorship is among the latest Google kids on the block and has been adopted by many online business entrepreneurs who post good content frequently on the web. Introduced almost at the same time as Google Plus, Google Authorship digs deep into high quality article by boosting clickthroughs only through the highest standards of content. This has consequently led to occurrence of only reliable and impressive authorship on the Search Engine Result Pages along with their information and escalating competitions marked amongst authors. And if you have Google Plus tagged in with your Google Authorship to make a nice authorship profile you bet you can grab more click-through rate than before.

Social Media’s Significant Role: 2015 saw increasing importance endowed on Social Media websites, a trend that caught on a few years back with proliferation of such websites like Twitter and Facebook ad well as those involving visual content like those for Instagram, Pintarest and the likes. The current year has made it mandatory to keep yourself hitched to social networking websites with the latest discovery in the genre being Google Plus. Without a strong presence in the social media market whereby your content is shared with ease among your network you fail to grab attention of your potential customers and therefore achieve the zenith of your goals. Caching on Google+ to embrace human signals like mentions and shares is likely to catapult your presence online a notch higher.

Go Mobile: Get your online business optimized for mobiles as well. This is no longer considered optional with the rise in the use of tablets and smartphones which has led Google to rank the myriad websites on the SERPs in tune with their mobile phone responsiveness approach. The proclamation of this was seen in the Hummingbirds updates of Google which necessitated serious online players to strategize their content in tune with a whole array of mobile devices and behaviors and needs of users.