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Baidurjya Sinha

Principal UX and Practice Head India User Experience at Pitney Bowes
 
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Baidurjya Sinha is a member of:

About Baidurjya Sinha's family

Father - Retired Pro-Vice Chancellor and Sr. Professor. Mother - Housewife.
Baidurjya Sinha's Experience
Project Lead
NIIT tech, KOlkata
Baidurjya Sinha's Education
M.Tech
Jadavpur University, Kolkata, West Bengal.
Blog Experts

Baidurjya Sinha's Story


Job Profile:
I head the UX Practice for Indian division of Pitney Bowes. It started from establishing the UX Practice in India. Currently it is about growing the practice, budgeting, Global UX Strategy, Product Innovation and research
The Decisions That Matter
Only one- Career is in line with my passion and natural skills.
Degrees That Matter:
Bachelors and Masters in Design/ Cognitive psychology/ Course-ware design and related subjects.
Working Life Management:
Good question - When I work I focus on work, as the work I do is my passion it doesn't stress me out. When I have family matters to take care I focus on that and keep my work aside for sometime.
Done Differently:
People make mistakes and learn from them, I do the same. It is not about being perfect but always keep on trying to become perfect. The journey is the path you walk but you cannot guarantee the destination always. So walk the path you think right.
Plans For The Future:
Industry Leader in User Experience in terms of UX Practice establishment, improvement and researcher in Human psychology and Design- Social, cultural , ethnic and also on persuasion and emotional design.
Prized Accomplishment(s):
Still to achieve.
Growth Strategy:
Discussing with fellow mates and Seniors in the Industry. Reading Books and other materials, taking up challenges.
Required Reading:
How to create Products Customer Love- Marty Cagan, The 10 faces of Innovation- IDEO book, Designing with the Mind in Mind - Jeff Johnson, Universal Principles of Design - William Lidwell, Influence: Science and Practice - Robert B. Cialdini, User Experience Management- Arnie Lund
Advice For New Professionals:
Strive for excellence and don't always run after money. If you are master in your field money will come automatically. Have patience and keep on trying to be perfect and keep upgrading your definition of perfection every time you reach there.
Role Model:
My father- Self made and example setter. Always sticks by what is correct.
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