Atul Choubey's Story
Differences
In my opinion marketing is the tool which gives you the information about what should be your product, what is demand of your product and once you deliver it how did it do as per your perception. Selling is a technic which requires salesmanship and a market to sell.
Competitiveness
According to me in today's scenario marketing is the most important tool for a product/ services to reach out to its target market. You may have a very good product but if its not marketed well it does not reach to the desired segment.
Growth
In our organization generating new projects and business is the prime responsibility. We do it by continuous follow ups, prompt and accurate action and through our responsiveness towards a client's need.
What can be achieved
In my opinion limit is decided through your own ability of perceiving the market. There is no limit of marketing tools if you have the right kind of product placed in a proper manner.
Brief yourself
I am a real estate and hospitality consultant. Our area of expertise is in brand marketing ranging from retail to hotel brands. We are operating in the eastern part of India and successful in marketing malls and hotels in Orissa, Assam, West Bengal, Jharkhand and Bihar.
Recommendation
There is no set rule for an individual to follow when it comes to gather informations.
One should understand his product first and it's niche market. That will give you enough insight regarding what you should read and what to follow.
Importance of 4ps
Product, Price,Place and Promotion makes 4 Ps of marketing.In my opinion all the 4Ps are very important if you want your product to establish and become a brand.
Branding
It's very important to creat a brand. The effort, research and hard work is required to create a brand. Thus if you have managed to creat a brand you have accomplished a very important part of your business.
Role in an organization
I am the Properitor of Sapphire Consultants. My role is to continuously involve in creating new product/services, creating a new market and reaching out. Setting targets and ways to achieve it. Constantly evaluate the client/ customer feed back for product evaluation and new product line, setting an environment for my colleagues to give their best and grow.
Future trend
I don't follow trend. We work on our strengths and weekness.
Positioning the product
We position our product/services through our channel partners, our contact directory and references of our work.
Future prospect
I see myself as an established entrepreneur with my product/ services at the top.
Suggestions to aspirants
Love your work, and that will get you to the core of your product.
Marketing is a way of life and you should understand what to sell, whom to sell and when to sell.
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